Gerry Henry

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A case for visual content marketing that you can’t reject!

In an earlier post, we discussed that users’ attention spans have dropped to less than eight seconds and how visual content marketing, specifically …

Marketing

The 5 Best Content Marketing Tools You Aren't Using

Admit it: you’re pretty sick of hearing why content marketing is a must-do strategy. I am too. Too many so-called “marketing strategists” tout content marketing’s benefits without actually explaining how to execute a successful content marketing program. The result: a lot of snappy, click-bait …

Marketing

4 Digital Marketing Trends to Pay Attention to Right Now

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Digital marketing trends are exciting to watch because the industry is extremely fast-paced. According to eMarketer, 2016 will be the year display ad spending surpasses search ad spending, mobile spending is nearly twice as high as …

Marketing

Starry's Station aims to be the smartest, prettiest WiFi router around

Starry founder Chet Kanojia seems intent on changing how people get their internet service like he did with Aereo and television. While the beta launch of the startup's millimeter-wave wireless service won't happen until this summer, people will be able to get the first taste of the Starry formula …

Wi-Fi
Digital Marketing

Fireball stealing Southern Comfort's business

Fireball is quickly rising in popularity. Fireball Whisky on Facebook<p>Fireball Whiskey is taking over America — and it's eating into the market share of much older brands.<p>Fireball owner Sazarac bought Southern Comfort and Tuaca for $544 million.<p>The brand controlled 5.2% of the liquor market in 2014, …

Alcohol

SoulCycle and Target Team Up for a Fashion and Fitness Collaboration

There’s no better proof of the merge of fashion and fitness than the SoulCycle x Target collaboration, a pairing that brings a capsule collection and a ten-city nationwide tour of three-day pop-up studios offering free rides. “We have this incredible desire to bring wellness to everybody, and of …

Indoor Cycling

Ex-Googler’s New Venture: Turning Weed Into A Hip Lifestyle Brand

High design.<p>The coffee shop Tokyo Smoke Found is sandwiched between two warehouses in Toronto’s West End. Built in a former loading dock, the 330-square-foot space—outfitted with custom steel shelving, exposed brick, a rough-hewn common table, and Tolix stools—is the face of a new lifestyle brand …

Cannabis

Blurring the Lines: When Marketing and Media Overlap | Inc.com

Once upon a time, marketing and media were two separate entities that worked in unison to elevate brand awareness and entertain target audiences. The technical capabilities of creating awesome content used to only belong to very powerful media companies, costing marketers a good portion of their …

Marketing