George Siempos

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A Complete Guide to eCommerce Conversion Optimization

No matter what type of product you sell, every e-commerce merchant has one key goal: sell more of it.<p>Conversions are the most important metric for …

eCommerce

Why It's So Hard to Make a Profit in E-Commerce

Image source: The Motley Fool.<p>It's become clear to retailers big and small that e-commerce is the way of the future.<b>Amazon.com</b>(NASDAQ: AMZN), the undisputed leader in online shopping, continues to tighten the screws on brick-and-mortar players, having already leveled sectors from bookstores to …

eCommerce

3 SEO Tips For New SEO Solopreneurs

Ever wonder why search engine optimization (SEO) is so important? Take a look at the following statistics found on this post on Search Engine Journal:<p>…

Small Business

Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

With Google processing over 40,000 searches every second and Facebook being a hub for 1.13 billion daily active users, Google AdWords and Facebook …

AdWords

Σχετικά με τις δυναμικές διαφημίσεις αναζήτησης - Βοήθεια AdWords

Οι δυναμικές διαφημίσεις αναζήτησης είναι ο πιο εύκολος τρόπος για να βρίσκετε πελάτες που αναζητούν στο Google ό,τι ακριβώς προσφέρετε. Καθώς είναι …

9 major e-commerce trends of 2016 you can't afford to ignore

What You Can Learn from Bounce Rate & How to Improve It

Before we can fix our bounce rate, we have to fully understand what bounce rate is. Bounce rate is the percentage of visitors who come to your …

Google Analytics

5 Psychological Concepts That'll Strengthen Your Social Media Strategy

Create Effective Text Ads: Google Best Practices - AdWords Help

Successful marketers need to deliver the right messaging for the right moment. Better creatives improve ad relevance and drive more qualified clicks …

Pay Per Click

7 Totally Underrated Free AdWords Tools

There’s no doubt about it, paid search is hard. It requires a diverse skillset; you must leverage your creative side to dream up new keyword …

AdWords

It's only words ... yet avoid these Google AdWords mistakes at all cost

10 Ways to Close More Deals in Half the Time | Inc.com

Time is money, and never is that more true than it is in sales.<p>Closing deals comes at a cost to the salesperson: the opportunity cost of closing more deals in the same amount of time.<p>As a salesperson, every call you have should be calculated, and every dialogue should have a meaningful and …

Selling

Break-Even Analysis

What is a 'Break-Even Analysis'<p>Break-even analysis entails the calculation and examination of the margin of safety for an entity based on the …

The Goals Tracking Guide for Analytics [Infographic]

If I could highlight THE one single thing, identifying wannabes from real online marketing & PPC professionals it would be <b>tracking the right</b> …

AdWords

Where Do You Stand on the Stress Scale? Find Out Here. [Flowchart]

Stress takes many forms and comes from a variety of different sources.<p>Work, school, even friends and family; all of these little factors can add up …

My Story: How Facebook Advertising Performed vs. Google AdWords

In a 2014 study conducted by Neustar, social media advertising was found to be the most effective form of online paid advertising for increasing …

AdWords

The real impact of Google’s new paid search ad layout on organic search

nito / Shutterstock.comOver the years, the Search Engine Result Pages (SERPs) have changed a lot. Features like news, images, videos and the …

SEO
Small Business

5 Keyword Research Tools No Marketer Should Ignore

Are keywords really so important that even today you need to spend time researching them? The short (and long) answer is yes.<p>Many SEOs discount the …

AdWords

The Real Reason Why Social Platforms are Moving Away From A Chronological Feed

One by one, social platforms are moving away from chronological timelines. Facebook made the move a long time ago, but more recently similar …

4 morning rituals that will positively impact your day

One thing that some of the most successful people in business, art and politics all have in common? They have a regular morning routine.<p>But here’s …

This Googler Explains How To Design Your Time Rather Than Manage It

Breaking all your tasks into quadrants can help you become more strategic about how you work.<p>For many of us, work can feel like a never-ending cycle of long meetings, overflowing inboxes, and urgent demands. No matter how fast we go or how hard we work, there’s far more to do every day than there …

Time Management

Campaign

4 Ways Facebook Remarketing Will Improve Your ROI

Shares 4K<p>Have you run remarketing campaigns on Facebook?<p>Are you reaping the full benefits Facebook ad targeting?<p>To allocate your Facebook ad spend …

AdWords

Google Analytics Now Removes Referral Spam from Reports Automatically

Google Analytics referral spam has long been a pain point for Google Analytics users. While Google had previously promised a solution last year, …

Psychologists Say There Are Only 5 Kinds of People in the World. Which One Are You? | Inc.com

Your personality influences everything from the friends you choose to the candidates you vote for in a political election. Yet many people never really spend much time thinking about their personality traits.<p>Understanding your personality can give you insight into your strengths and weaknesses. It …

Psychology

CPC for Google's paid search ads is rising

CPC for Google’s paid search ads is rising<p>March 2, 2016 by Ecommerce News. About Marketing with tags Europe. 17,788 views.<p>After Google decided to …