Geoff McGimpsey

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Context Is King! Everything You Need to Know About the New Era of SEO

Google is trying to change the game of the results and focus more on the user, as we’ve heard multiple times before and seen it into action with its …

Five ways brands can tap into influencers with Facebook news feed changes

Last Friday, Mark Zuckerberg announced changes to the Facebook algorithm, which will once again alter the content users see and engage with. In a …

Public Relations

How to Formulate Your 2018 Content Marketing Strategy

Carolyn, a director of demand generation in the hospitality industry, shared that “It takes too much work to develop the wrong content.” Sadly, many …

How to use search insights to supercharge your content production strategy

As a journalist-turned-content-marketer, the hardest part of my job used to be convincing brands to publish content. Fast-forward ten years and the …

How To Do Instagram Influencer Marketing Right: A Six-Point Checklist

I’ve noticed over the years that there’s been a shift in where influencer marketing is executed. First, it focused mainly on blogs, and then it moved on to YouTube. Now it’s all about Instagram, which seems to be a favorite among influencers. Quintly reports that a user’s follower growth rate is …

Marketing

How to Scale Your Lead Generation Through Blogging

I’m a big advocate of blogging.<p>It doesn’t matter what business you have or what industry you’re in, blogging can be used as a lead generation …

How to boost your content discovery and promotion strategies

In part one, we looked at how to use search insights to supercharge your content production strategy. In this concluding part, we'll examine how to …

How to Avoid Email Marketing Fatigue and Charm Your Subscribers

Email marketing has the highest ROI of any digital marketing strategy. The channel is so successful that it has a median ROI of 122%, according to a …

Marketing

How to know if Your Content Marketing is Ineffective

Your content marketing takes too much time…<p>It’s not producing the results you want…<p>Is it time to give up?<p>As someone who relies on content marketing …

Segmentation Models Are Outdated: How to Update Your Marketing Segmentation Practices

The 2016 US presidential election is perhaps the biggest and most public failure of segmentation models in recent memory. Most models not only …

How to Create an Effective Social Media Strategy for 2018

To successfully promote your business with social media, you need a strategy in place. A well-built strategy provides your business with a path that …

6 Top Tools to Transform Your Content Marketing in 2018

You already know about influencer marketing and, um, the Kardashians. But, what about tools such as GrooveJar and Almighty Press?<p>Last year pretty much blew by. But, in 2018, you have an opportunity to start fresh, using new marketing strategies and proven tactical tools. What worked in 2017? What …

How to Create Great Content: A Step-by-Step Guide to Content Marketing That Delivers Real Results

A comprehensive guide to developing the right content marketing strategy and creating content that delivers real results for your business.<p>Content marketing is a great way to get people talking about your products, your services, and your company. Content marketing is also a great way to engage …

Use This Content Inventory Worksheet to Organize and Optimize Your Content Marketing in 2018

Is your content and digital platform ready for top business performance in 2018? Is your content ready to inspire, connect with and help your …

Marketing

How 12 Agency Pros Leverage Segmented Data For Better Conversion Rates

Marketers have access to more consumer data than ever before. Demographic information goes well beyond gender, age, income and location – now it’s possible to drill down into highly specific preferences and behaviors, which gives brands the opportunity to target customer groups on a deeper …

Marketing

8 Simple Experiments To Supercharge Your Marketing in 2018

A new year is the perfect chance to review your marketing campaigns and put in place new tests to optimise them for the forthcoming year. To help you …

15 Tips for Growing Your YouTube Channel

Want to produce algorithm-friendly YouTube content? Wondering how to attract viewers and keep them watching? In this article, you’ll find 15 tips and …

Videography

9 Tips for Optimizing your Video Marketing Content

Chances are, that if you’ve had an online presence at all in the past year, you’ve come across a great deal of videos from a variety of different …

The Missing Link: Maximizing Social Media To Power Marketing Campaigns

As social media platforms become more ingrained as part of popular culture, many recognize them as a means to connect with old friends, stay up to …

Best Tips To Create A Successful Email Marketing Campaign

Email marketing is the most productive manner of promoting your brand. If you incorporate right strategy at the right time, you can be sure to …

How to Create a Case Study Video That Converts Leads [Video]

5 Mistakes to Avoid When Advertising on Facebook in 2018

You can make money on Facebook this year...if you know what you're doing.<p>When people ask me where to spend their advertising dollars this year I'm usually telling them Facebook.<p>Sure, there are plenty of other marketing platforms to choose from and lots of other ways to generate sales for your …

10 Instagram Tools to Help You Build Your Following in 2018

Successful brands and influencers have used these tools in order to generate sizable Instagram audiences in no time.<p>What do the world's best brands and most successful influencers have in common? One comonality is a massive Instagram following that can be mobilized at the drop of a hat to take a …

26 free social media analytics tools

I'm grateful for the insight from some incredible tools that help make sense of my activities on social media. How have my followers grown this …

Our Ultimate List of the Best PR Tools for 2018

Learn about the best PR tools -- including PR analytics, PR monitoring tools, and B2B SEO tools -- can help you become one of the best PR firms …

Google is sharing its management tools with the world

Speaking at his alma mater in January, Sundar Pichai, Google’s low-profile CEO, revealed his key to effective management: “Let others succeed.”<p>Enacting Pichai’s advice is easier said than done. But Google is sharing some tools that might help. Its Re:Work blog is offering a series of instructive …

Goal Setting

You Don't Need a Big Budget to Get Started With Video Content

Just because your audience expects you to have videos doesn't mean they expect you to do a Star Wars sequel.<p>4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Video marketing is bigger than ever -- this is an undeniable fact. In addition to traditional video content, live …

Marketing

Man City manager Pep Guardiola wants to sign three defenders as Aleksandar Kolarov heads for Roma

Pep Guardiola has admitted he needs to sign three more defenders after confirming Aleksandar Kolarov has asked to leave Manchester City and is on the verge of a £6.3 million move to Roma.<p>City had planned to keep Kolarov for the final year of his contract but the Serbia left back wants to leave and …

Soccer

How to Increase Your Sales Using These 8 Google Analytics Reports

Google Analytics provides hundreds of different metrics.But that’s also part of the problem: There’s too many!You’d need days or weeks to completely …

Analytics

These new images of Jupiter show its clouds in stunning detail

Damn, Jupiter looks sexy.<p>After nearly a year in orbit, the Juno spacecraft is starting to crack some of Jupiter’s many mysteries.<p>This week, the journals <i>Science</i> and <i>Geophysical Research Letters</i> published the first batch of scientific findings about Jupiter, based on Juno’s trips there. Discoveries …