Geoff McGimpsey

377 Flips | 14 Magazines | 286 Likes | 7 Following | 172 Followers | @GeoffMcGimpsey | Keep up with Geoff McGimpsey on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Geoff McGimpsey”

6 Hacks to Improve Your Facebook Ad Conversions

The trick, with Facebook ads, is to make sure that you're targeting the right kind of audience with the right kind of offers.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Facebook sees over 1.4 billion active users a day, with Mark Zuckerberg himself reporting that users spend …

Social Media

5 Ways to Continuously Expand Your Online Following

Try these five methods for drawing more and more viewers to your business's YouTube videos and growing your business in the process.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following excerpt is from Jason R. Rich’s book</i> Ultimate Guide to YouTube for Business. <i>Buy it now from</i> …

Social Media

7 Tips for Building an Engaged Email List [Infographic]

With the rising concerns around social media marketing - from algorithm shifts to data misuse - it's becoming ever more apparent that brands should …

8 emerging tactics to enhance your marketing strategy

As the world changes, your customer outreach should, too.<p>People today are more mobile, more informed and more inundated than ever before. We are …

A Total Beginner’s Guide to Building a Social Media Strategy

For all businesses, creating a consistent social media strategy is a must. Social media is an enormous market for growing the awareness and customer …

Social Media

Context Is King! Everything You Need to Know About the New Era of SEO

Google is trying to change the game of the results and focus more on the user, as we’ve heard multiple times before and seen it into action with its …

SEO

Five ways brands can tap into influencers with Facebook news feed changes

Last Friday, Mark Zuckerberg announced changes to the Facebook algorithm, which will once again alter the content users see and engage with. In a …

How to use search insights to supercharge your content production strategy

As a journalist-turned-content-marketer, the hardest part of my job used to be convincing brands to publish content. Fast-forward ten years and the …

How To Do Instagram Influencer Marketing Right: A Six-Point Checklist

I’ve noticed over the years that there’s been a shift in where influencer marketing is executed. First, it focused mainly on blogs, and then it moved on to YouTube. Now it’s all about Instagram, which seems to be a favorite among influencers. Quintly reports that a user’s follower growth rate is …

Marketing

How to Scale Your Lead Generation Through Blogging

I’m a big proponent of blogging.It doesn’t matter what business you have or what industry you’re in, blogging can be used as a lead generation …

Marketing

How to boost your content discovery and promotion strategies

In part one, we looked at how to use search insights to supercharge your content production strategy. In this concluding part, we'll examine how to …

Marketing

How to Avoid Email Marketing Fatigue and Charm Your Subscribers

Email marketing has the highest ROI of any digital marketing strategy. The channel is so successful that it has a median ROI of 122%, according to a …

How to know if Your Content Marketing is Ineffective

Your content marketing takes too much time…It’s not producing the results you want…Is it time to give up?As someone who relies on content marketing …

Segmentation Models Are Outdated: How to Update Your Marketing Segmentation Practices

The 2016 US presidential election is perhaps the biggest and most public failure of segmentation models in recent memory. Most models not only …

Marketing

How to Create an Effective Social Media Strategy for 2018

To successfully promote your business with social media, you need a strategy in place. A well-built strategy provides your business with a path that …

Social Media

6 Top Tools to Transform Your Content Marketing in 2018

You already know about influencer marketing and, um, the Kardashians. But, what about tools such as GrooveJar and Almighty Press?<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Last year pretty much blew by. But, in 2018, you have an opportunity to start fresh, using new marketing …

Marketing

How to Create Great Content: A Step-by-Step Guide to Content Marketing That Delivers Real Results

A comprehensive guide to developing the right content marketing strategy and creating content that delivers real results for your business.<p>Content marketing is a great way to get people talking about your products, your services, and your company. Content marketing is also a great way to engage …

Use This Content Inventory Worksheet to Organize and Optimize Your Content Marketing in 2018

Is your content and digital platform ready for top business performance in 2018? Is your content ready to inspire, connect with and help your …

Marketing

How 12 Agency Pros Leverage Segmented Data For Better Conversion Rates

Marketers have access to more consumer data than ever before. Demographic information goes well beyond gender, age, income and location – now it’s possible to drill down into highly specific preferences and behaviors, which gives brands the opportunity to target customer groups on a deeper …

8 Simple Experiments To Supercharge Your Marketing in 2018

A new year is the perfect chance to review your marketing campaigns and put in place new tests to optimise them for the forthcoming year. To help you …

15 Tips for Growing Your YouTube Channel

Want to produce algorithm-friendly YouTube content? Wondering how to attract viewers and keep them watching? In this article, you’ll find 15 tips and …

9 Tips for Optimizing your Video Marketing Content

Chances are, that if you’ve had an online presence at all in the past year, you’ve come across a great deal of videos from a variety of different …

The Missing Link: Maximizing Social Media To Power Marketing Campaigns

As social media platforms become more ingrained as part of popular culture, many recognize them as a means to connect with old friends, stay up to …

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How to Create a Case Study Video That Converts Leads [Video]

5 Mistakes to Avoid When Advertising on Facebook in 2018

You can make money on Facebook this year...if you know what you're doing.<p>When people ask me where to spend their advertising dollars this year I'm usually telling them Facebook.<p>Sure, there are plenty of other marketing platforms to choose from and lots of other ways to generate sales for your …

10 Instagram Tools to Help You Build Your Following in 2018

Successful brands and influencers have used these tools in order to generate sizable Instagram audiences in no time.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>What do the world's best brands and most successful influencers have in common? One comonality is a massive Instagram …

Social Media

26 free social media analytics tools

I'm grateful for the insight from some incredible tools that help make sense of my activities on social media. How have my followers grown this …

Our Ultimate List of the Best PR Tools for 2018

Learn about the best PR tools -- including PR analytics, PR monitoring tools, and B2B SEO tools -- can help you become one of the best PR firms …