Gennaro Cuofano

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14 Signals for LinkedIn Best Practices in Content Optimization

<i>By reading the article “Serving Top Comments in Professional Social Networks” on the LinkedIn engineering blog I stumbled upon the signals that the</i> …

Machine Learning

LinkedIn Features That Can Impact The Growth of your Company Quickly

<i>In the last few years I’ve been using LinkedIn for meeting key people that helped me out in finding jobs, I’ve used it to bring traffic to my blog</i> …

Digital Marketing

Everything You Need to Know About LinkedIn Feed Algorithm and How to Grow Your LinkedIn Network for Your Personal and Business Branding

<i>Many gurus will tell you that as soon as you write for humans you will be fine. This is in part true. In fact, although the LinkedIn algorithm will</i> …

Social Media

What Is the Cost per First Stream Metric? Amazon Prime Video Revenue Model Explained

<i>The cost per</i> first <i>stream is a metric used by Amazon to assess how much it cost to the company to hook a customer on their video platform, Prime</i> …

eCommerce

How Does ConvertKit Make Money? CovertKit Business Development Model Explained

<i>ConvertKit is an email marketing tool that monetizes with three main subscription plans based on the list size. For instance, an email list with 0-1k</i> …

Marketing

What French painter Jacques-Louis David can teach you about marketing

In 669 B.C. the fight between Rome and Alba Longa for the conquest of the middle part of the Italian peninsula was getting quite intense. Either they …

Art

ConvertKit Startup Story: How CovertKit grew from $0 to $1M in MRR with direct sales, word-of-mouth, and affiliate marketing

Yesterday @ConvertKit hit $1m MRR. Thank you so much to everyone who has helped along this journey! We’ve now got an incredible team of 34 supporting …

Marketing

The Featured Snippet vs. The Knowledge Panel [My SEO Experiments with Google for March 2018]

<i>If you follow me on LinkedIn or you’ve read this blog in the last weeks you know that I’ve been experimenting a lot with the featured snippet. In</i> …

SEO

Five Tech Startups Business Models Explained

<i>A business model is a crucial part of the life of any business. In fact, although there are many ways of monetizing. A business model isn’t only</i> …

Business Strategy

The Three Most Important Financial Ratios for the Manager

Often managers start from the assumption that a profitable business is also a successful one. Usually, this premise is hugely flawed. Why? Because …

How to Use Wolfram Alpha as Personal Fitness Assistant to Improve Your Health

A search engine is just a tool that matches your query with data that is linked and provided by other users and sources. Instead, a computational …

Wolfram Alpha

ChaCha: the Story of the Defunct Human-Powered Search Engine That Burned $96 Million

<i>ChaCha was a human-guided search engine. It provided free, real-time answers to any question, through its website, via text messaging, or by using</i> …

How Does Quora Make Money? Quora Business Model Explained

<i>Quora is a question and answer website which allows anyone to ask questions publicly or anonymously. As of now, Quora grew thanks to several rounds</i> …

How Does Wolfram Alpha Make Money? Wolfram Alpha Business Model Explained

Wolfram Alpha is a computational knowledge engine that makes money by selling a pro subscription for students and educators that starts at $4.75. It …

Ryan Holiday on Influencer Marketing: This Is How to Scale up Sales with Influencer Marketing

I took the opportunity to ask some questions to Ryan Holiday, bestselling author & media columnist as he was hosting a Q&A open session on Quora, on …

What Is Google's Featured Snippet Framework? How to Get a Featured Snippet for Your Blog

<i>Google‘s featured snippet framework is a digital marketing strategy to trigger Google‘s featured snippet. A box that gives answers to users’</i> …

How Does Pat Flynn Make Money? The Smart Passive Income Business Model Explained

Pat Flynn, creator of Smart Passive Income makes money by affiliate marketing, book sales, and course sales. He has also built niche sites that …

How Does TOMS Shoes Make Money? The One-For-One Business Model Explained

<i>Blake Mycoskie,</i> TOMS Shoes’ founder, came up with the one-for-one business model. When traveling in Argentina, he noticed poor kids grew up without …

How Does Airbnb Make Money? Airbnb Peer to Peer Business Model Explained

As a peer to peer network, Airbnb allows individuals to rent from private owners for a fee. In fact, Airbnb charges guests a service fee between 5% …

What Is a Barbell Strategy? Nassim Nicholas Taleb Investment Strategy Explained

<i>A Barbell strategy, a la Taleb consists of making sure that 90% of your capital is safe, by investing it in Risk-Free assets, which cover from</i> …

Quick ratio

In finance, the Acid-test or quick ratio or liquid ratio measures the ability of a company to use its near cash or quick assets to extinguish or …

What Is Cash Conversion Cycle? Amazon Cash Machine Business Model Explained

The cash conversion cycle (CCC) is a critical metric that shows how long it takes for an organization to convert its resources into cash. In short, …

How Does DuckDuckGo Make Money? DuckDuckGo Business Model Explained

DuckDuckGo makes money in two simple ways: <b>Advertising and Affiliate Marketing.</b> Advertising is shown based on the keywords typed into the search box. …

What Is a Hidden Revenue Business Model? Google's Business Model Explained

A hidden revenue business model is a pattern for revenues generation that keeps users out of the equation so they don’t pay for the service or …

LinkedIn Multi-Sided Platform Business Model Explained

<i>Back in 2002 former PayPal Mafia member, Reid Hoffman created the professional social network that would grow until it was acquired by Microsoft for</i> …

How Facebook, Linkedin, and Twitter News Feed Monopolizes Our Attention

The news feed is a homepage used by social networks where users get updates and stories from their network. It was launched for the first time in …

What Is the Razor and Blade Business Model? Apple's Reversed Razor and Blade Strategy [Case Study]

<i>The razor and blade business model is a strategy that relies on selling what is supposed to be the primary product at a low price or given away for</i> …

Are Tech Companies Profitable? Visualizing Tech Giants Key Profitability Ratios

<i>When performing a profitability ratio analysis, it is essential to take into account companies that operate in the same industry. In fact, based on</i> …

How Do Tech Companies Make Money? Visualizing Tech Giants Business Models

In the last years, I had the chance to devote most of my waking hours to think about a big issue for any business: distribution.<p>The way a company …

The News Feed vs. the SERP: A Fight for Attention and Profits

<i>Facebook and Google are the two tech giants that in the space of a decade have disrupted the old media industry and created an empire. Google in the</i> …