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What to look for in Yahoo earnings

After spinning off its Alibaba shares, Yahoo Inc. has to figure out exactly what it is.<p>At least that’s what analysts are looking for, as Yahoo …

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Yahoo loses some U.S. share gained from Firefox deal

Four months after Yahoo closed a deal with Mozilla to make its search engine the default in Firefox in the U.S., Yahoo has managed to hold onto most …

Here's what insiders are saying about Marissa Mayer's new search deal

The deal is bringing some huge changes to Yahoo.<p>Basically, Yahoo now only has to put Bing ads on 51% of its search traffic.<p>It can do whatever it wants with the other 49%. It could serve its own ads or it could even outsource the 49% to Google.<p>We talked to a few industry sources about the deal — …

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10 Ways Marissa Mayer Is Reinventing Yahoo

1 of 11<p>by Don Reisinger<p>2 of 11<p>Redesigned Microsoft Pact Is Crucial<p>The joint announcement between Microsoft and Yahoo could be a major victory for the …

EU to Investigate Transparency of Internet Search Results

Are Google, Microsoft and Yahoo transparent enough in how they display search results? European regulators will investigate.<p>Internet platforms such as Google, Microsoft and Yahoo will be the subject of a widespread inquiry by European regulators to determine whether they are transparent enough in …

Privacy

Forget Google—Marissa Mayer’s next deal in search should be with Facebook

Yahoo CEO Marissa Mayer pulled off quite a coup today: Yahoo and Microsoft agreed to amend a contentious deal over search advertising. It sounds incredibly boring—even shareholders seemed not to take notice—but it’s a rather significant development.<p>The 10-year deal was signed back in 2009 and was …

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What Yahoo Weather, Fantasy, And News Digest Will Look Like On The Apple Watch

How the company cut its apps down to size.<p>Yahoo's Weather, Fantasy, and News apps are some of the most popular on iPhone, so of course the company is hoping they'll become fixtures on Apple Watch as well. But shrinking a phone screen's worth of information, graphics, and interaction down to fit on …

Apps

Yahoo Mail adds LinkedIn, Twitter info to Contact Cards feature

Last month, Yahoo brought us Contact Cards, an update to Yahoo Mail that gave you quick, contextual info about a person you were receiving emails …

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Yahoo

Oath - Build brands people love

The celebration of Women’s History takes up just 31 days according to our calendars, but for MAKERS, it’s every minute of every day, year after …

Women's History

Here comes Marissa Mayer's first home grown consumer product for Yahoo

This will be the first product built from scratch under CEO Marissa Mayer. It's going to be a messaging app of sorts. Here's Efrati's description:<p>Later this quarter it will unveil a mobile app that combines live and recorded video and text, blending aspects of live video apps like Meerkat, YouNow …

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Tumblr 4.0 comes to iOS with new video features, filtered search, and more

Tumblr for iOS is getting a bit of a makeover this morning, including an updated icon, new video posting features, and a way to see what’s trending on Tumblr.<p>First, the blogging platform updated its iOS icon so that it matches the white and blue “t” currently featured on its website.<p>Within the app, …

Mobile Messaging Wars: Phase Two

The first mobile-messaging wars are largely over. SMS text-replacement services like WhatsApp and others have solidified their dominance. But as …

Sources Say Yahoo, Foursquare Are Not in Talks

Yahoo is not in talks to buy local recommendations service Foursquare, according to multiple people familiar with the companies. Earlier today, TechCrunch reported a possible deal and floated a $900 million price tag.

Four Square

One of the first execs Marissa Mayer really trusted at Yahoo just quit the company

Earlier today, Kerns tweeted about leaving Yahoo. He wrote, "fascinating five years...learned a lot and met/worked with great people. Made a positive impact and can't wait to get to what's next."<p>Kerns was a favorite of Yahoo CEO Marissa Mayer's for a long time after she joined the company in the …

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A Yahoo Compare And Contrast: Carol Bartz and Marissa Mayer

[Author was long YHOO and BABA at time of writing]<p>Carol Bartz was hired as the CEO of Yahoo (YHOO) in January 2009. She was fired by the board in September 2011. Her duration as CEO lasted 2 years and 9 months.<p>Marissa Mayer was hired as Yahoo’s CEO in July 2012. As of this month, she’s been on the …

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Yahoo!'s Latest Reorganization -- Will It Work to Stop the Stall?

NEW YORK (TheStreet) -- <b>Yahoo!</b> (YHOO) confirmed that it's changing some key slots on its management team, but these moves are likely being made from a …

Yahoo Has Their Own Knowledge Graph, Not Without Their Own Embarrassing Issues

Yahoo has their own knowledge graph box at the top of the search results, but some of the results make you wonder if they need to rethink their …

Marissa Mayer sent 18 Yahoo employees on a free trip to Hawaii

According to a new profile by Fast Company's Harry McCracken, Mayer has set a new tone at the company by encouraging team members to get things done quickly and with limited oversight.<p>In 2013, a group of 18 engineers was tasked with bringing Yahoo's native ad system up to speed. The group, which …

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How Marissa Mayer Mobilized Yahoo

Almost three years in, Mayer’s Yahoo is still a work in progress. But it’s made real progress in reinventing itself for the smartphone era.<p>“I joke that my son is about as old as my tenure here,” says Marissa Mayer, the president and CEO of Yahoo. “He showed up when I was about eight weeks in. And I …

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Sources: Yahoo In Talks To Buy Foursquare

Yahoo has been busy rebuilding its business around mobile under CEO Marissa Mayer, and soon it could make one of its biggest bets yet on the platform. We have heard perennially that the company has been looking to buy Foursquare, the New York startup behind the eponymous local search app and …

Apps