Gautham Gopal

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Teens Are Leaving Facebook in Droves for This Way-Cooler App

Facebook is for olds.<p>Facebook's not cool anymore. Not according to the gatekeepers of all things cool: kids and young adults. An independent study released by research firm eMarketerfound that Facebook will lose 2 million users under the age of 25 this year. The research also found that less than …

Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue

<b>Social media is changing.</b><p>It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, …

Alex Jones settles Chobani lawsuit and retracts comments about refugees in Twin Falls, Idaho

Alex Jones backed down. Again.<p>The far-right conspiracy theorist agreed Wednesday to settle a defamation lawsuit filed against him by Greek yogurt manufacturer Chobani. The key component of the settlement agreement required him to retract inflammatory comments about refugees and the company he made …

Alex Jones

Tracking Your Social ROI: How to Prove the Power of Social Media

From a website to a new product, proving the value of anything relies on how you track, measure, and report on its performance. There’s no difference …

The Hard and Soft Skills of a Data Scientist

E-Commerce | Online Retailing | Top 500 | Online Sales

eCommerce

Big Data In Retail: How To Win With Predictive Analytics

A few years ago, Stage Stores—a $2 billion department store chain across 40 American states—decided to use analytics to drive sales. But its executive team faced a problem: not enough employees to handle the data.<p>In today’s hyper-competitive sales environment, buyers compare prices with a click and …

Big Data

The 29 rules of social media – and which ones to break

<i>This post originally appeared on the Buffer Blog.</i><p>How did you end up learning the unwritten rules for social media etiquette?<p>“75% of European digital ecosystem is present at #TNW2018”Are you doing business in Amsterdam in May?Join us<p>For me, it was a lot of watching and waiting, a bit of …

Thought Leadership

Social Marketing Tools That Build Your Reach and Credibility

As an early adopter of media since the early 80s, I love everything about media, its immediacy, urgency, fluidity, and ability to impact the masses …

Former Professor Creates The 'Next Model' For Data Storage

<i>A Series of Forbes Insights Profiles of Thought Leaders Changing the Business Landscape: Ron Bianchini, co-founder and CEO, Avere.</i><p>If so-called “big data” is undergoing an evolution, call this the next stage: A company that not only stores enormous and complex data files, but one that also provides …

Intellectual Property

To Win The Customer Experience Battle Companies Need A Customer-Focused C-Suite

No information is more critical to a business than how its customers feel about its products or services. Yet the idea of the C-suite executive, typically a chief customer officer (CCO), to monitor and influence the customer experience is only beginning to take hold. In fact, according to the Chief …

Customer Experience

Looking to Use Big Data? Ask These 4 Questions.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Data streams are constantly flowing from the technology we use in our daily life. Phones, televisions, computers, credit cards and even sensor-equipped buildings are all contributing to the data stream. And all this data is not only …

Achieve Your Full Potential With Data Analytics

You’ve probably heard the old adage that people use only 10% of their brains. The myth persists, despite multiple scientific studies that have proven this statement false. Why? Because most of us recognize that we could—and should—do more to expand our knowledge and exercise our cognitive abilities.<p>…

Big Data

Antitrust Lawsuit Loss Puts Amex Among The Dow's Worst Performers

Exactly one week after announcing the loss of its exclusivity deal with Costco, American Express has been dealt another blow — and this one comes from the United States Department of Justice. A district judge has ruled against the credit card giant in an antitrust lawsuit, and as a result, shares …

Wall Street

Crowdfunding may be the next digital marketing frontier

Marketers should be thinking about crowdfunding similarly to how they thought about social media 12-14 years ago.<p>"It's going to be the next big …

Where Big Data Jobs Will Be In 2015

Demand for Computer Systems Analysts with big data expertise increased 89.9% in the last twelve months , and 85.40% for Computer and Information Research Scientists.<p>Demand for Python programming expertise increased 96.9% in big-data related positions in the last twelve months.<p>These and other key …

Kahuna Is Mobile Marketing's Next Big Thing

It is no small secret that mobile and social media have become the advertising platforms of the future. Check any social media platform; Facebook, …

Big Data Analytics, Mobile Technologies And Robotics Defining The Future Of Digital Factories

47% of manufacturers expect big data analytics to have a major impact on company performance making it core to the future of digital factories.<p>36% expect mobile technologies and applications to improve their company’s financial performance today and in the future.<p>49% expect advanced analytics to …

Manufacturing

Facebook and Google Dominate Mobile Ad Revenues

By now, most companies have reported their 2014 earnings, and so now begins the process of comparing and analyzing them. It’s not really much of a …

Online Life

Where to Invest Your Social Media Marketing Dollars in 2015

According to a recent study released by Salesforce, 70% of marketers plan to increase social media spending in 2015, a sign that there is a growing …

Lovebook turns your love life into a targeted ad campaign on Facebook

Your next date could come from a Facebook ad.<p>That's the premise of Lovebook, a new matchmaking service that aims to help singles find dates by buying …

How to Advertise to the Millennial Who Hates Advertising

Maker Studios' chief content officer Erin McPherson has a few words of advice for marketers trying to reach millennials: You're not going to get them …

How big data tool experience tracks with tech salaries

Big data pays big money.<p>That’s the conclusion of a couple of recent surveys that found that data analysts and engineers with big data chops are …

Big data and Data Visualization

Like many people of a certain age, my first exposure to the term dashboard was when I developed a one for monitoring for corrective and preventive …

Super Bowl Ad Stats: 115 Ads, 13 Minutes of Cars, 2 Screaming Goats

Advertisers won the Super Bowl—at least, if you’re going by the sheer numbers.<p>The game posted its highest-ever overnight rating from Nielsen, which …

Appeals Court Sides With FTC In POM Wonderful False Advertising Case

The Federal Trade Commission hasn’t let the bee out of its bonnet over health claims made by POM Wonderful that it says amount to deceptive …

Super Bowl ads cost $9 million per minute — but they should be more expensive

That's up $1 million from last year and I still think it's a steal. Yep. Super Bowl ads are underpriced.<p>Yeah, I said it. And I mean it. For what they get you, they are an enormous deal.<p>Think about it. You care about attention, right? The number one thing all marketers are looking for are eyes, …