Gary Martin Cook

60 Flips | 6 Magazines | 12 Likes | @GaryMartinCook | 30 years strategy consultancy and people development - Customer Experience consultancy director beyond-now.co.uk 

Should HR own customer experience?

Is it time for organisations to face up to the difficult question of who owns customer experience? Where should HR...The post Should HR own customer …

How to Become a Better, Faster, and More Efficient Writer in 7 Steps

I hate to say it, but I’m going to anyway.<i>Speed and quality rarely have anything to do with each other.</i>Great content, both in scope and quality, …

10 Questions to Prepare You for Competitors Who Haven't Noticed You Yet | Inc.com

When you are starting a business with an exciting new idea, it's easy to dismiss potential competitors as not being in the same space, or too fat, dumb, and happy to be concerned that you even exist.<p>I hear it all the time as an angel investor, but I also see that same naive or cavalier attitude …

Management

There Is a Best Time to Publish on Social Media and You Can Determine When It Is

You work hard to post good content. Don't let it be overlooked because of poor timing.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You constantly pump out great content, so it’s only natural you want it to be seen by the most people possible.<p>Strategic timing of the posts and sharing …

How to Optimize Your Customer Journeys in 2017

Many marketers are hopping on board with marketing automation in 2017 because, well, it works. From taking the repetitive tasks out of what used to …

How Your Small Business Can Beat a $1 Billion Competitor | Inc.com

It's undeniable: Big companies can do big things. Deep pockets, extensive resources, lots of manpower... wouldn't it be nice?<p>But that's part of entrepreneurship's thrill. To be a successful entrepreneur, you must be nimble; you have to do more with less.<p>If you're competing with major players in a …

Why Cosabella replaced its agency with AI and will never go back to humans

Headquartered in the US, with ecommerce sites in the UK, Australia, Germany, France, Italy and Canada, Cosabella decided to engage Adgorithms (the …

Marketing

Don't Be Like the Rest. Set Your Business Apart Like These 3 Companies.

Here are simple techniques brands can employ to essentially hack their way to distinction.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It goes without saying that there’s a lot of competition today. Startups and established brands are competing for consumer attention and loyalty. …

A step-by-step guide to influencer marketing

Walk into nearly any marketing meeting, and you’ll probably to hear a reference to “influencers.”<p>Many marketers want to know: How can we get social …

A Blueprint for Customer Service That Will Be Your Secret Weapon | Inc.com

Automation, systems, and productivity are all the rage in the startup world these days. And while they will help you run your business better, these approaches are not what will help you win.<p>Business is about people. And you will grow your company more effectively when you are able to solve the …

Business Strategy

Instacart’s huge new funding round means Uber-for-X isn’t dead yet

Uber-for-X isn’t dead yet. A startup in Los Angeles raised $10 million earlier this year to deliver rental cars to people. A new venture from a graduate student at Stanford is supplying “emergency” items like tissues and deodorant on college campuses. And on-demand groceries company Instacart just …

Industry Insight: What Should Be At The Core Of Your Business Strategy

<b>Published Date:</b> 2017-03-09 10:16:13 UTC <b><br>Tags:</b> Chief Strategy Officer, Strategic Planning, Strategic Thinking, Strategy <b><br>Title:</b> Industry Insight: What …

The Subscription Box Industry: Fragmentation Follows Early Growth Spurt | eMarketer Retail

The story of Jane Serra, a 31-year-old millennial, should serve as a warning signal for the ever-growing subscription box service industry.<p>The New …

Want to build a successful startup? Go for Minimal/no funding.

These are great days to be at Mobisy. Today, I was reviewing our financial performance for year 2017-18. I realised we maintained our 3x year on year …

H&M: Will It Be Great Again?

<b>Introduction</b><p>H&M (OTCPK:HNNMY) (OTCPK:HMRZF) can be considered one of the fathers of fast-fashion in Europe. For decades it promised to deliver trendy …

Investing

A new study defines four key consumer types the surf industry should be paying attention to

The Consumer Insights Committee presented key takeaways from its newly released report March 1 during a SIMA Boot Camp. Photo: SIMA<p><b>SIMA held its</b> …

What Is A Chatbot, And Why Is It Important For Customer Experience?

Anyone who has ever tried to contact a company through a representative at a call center knows how slow and frustrating the process can be. Even with upgrades and best practices in customer experience, there isn’t much that can be done to improve the situation because in most cases the agent is …

Why Skate and Surf Mecca Quiksilver Is Changing Its Name

Cassius Clay became Muhammad Ali. Lew Alcindor changed his name to Kareem Abdul-Jabbar. Hoping to follow a similar path where new names lead to …

Want To Unbox Customer Experience? Use Social Video

Some interesting startup brands telling their stories at the Brand Marketers Insider Summit in Austin, Texas.<p>We heard the Mizzen+Main team talk about …

Customer Experience

More Reasons Why Video is Crucial to a Marketing Strategy

Video is a crucial, necessary, and important part of any marketing strategy. In fact, brands who use videos as part of their “ecommerce experience” …

Sears Holdings: How To Save A Fish From Drowning

It's been a little over a year since my first article on Sears Holdings Inc. (NASDAQ:SHLD) was published on Seeking Alpha, this article was widely …

Investing

Five Tips for the Mission-Driven Entrepreneur

Feel good about your endeavour AND be successful at it<p>I've always been a mission-driven entrepreneur. When I was 12 years old I started a business called "Addie's Apple Pies" to raise money for a class trip to Spain. It lasted until my father, who was tired of flour everywhere, declared the …

Retail Trends Report 2017 | Insights | Ampersand

• Read our predictions for the year and find out what will shape consumer expectations in 2017<br>• See a results round-up of our industry leading reports …

Urban Outfitters’ CEO says the US retail bubble is bursting, just like housing in 2008

It’s not a good sign for retail when a top executive in the industry compares things to the 2008 housing-market collapse that plunged the US economy into a deep recession.<p>On a call with investors yesterday (March 8) to discuss Urban Outfitters’ lackluster results for the quarter—sales grew less …

78% Say Internet Of Things Improved Customer Experience

The Internet of Things is impacting every business in one way or another and results are starting to be seen.<p>Results range from return on investments …

Why Every Entrepreneur Should Start Leaving the Office at 2 p.m.

<i>The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America’s startup scene contribute</i> …

Evolve or Die: The Role of Purpose & Authenticity in Marketing

In a world where the average U.S. consumer is confronted with 64GB of data per day, I think it’s safe to say that marketing requires a very different …

Need a Shot of Inspiration? Here are 5 Awesome TED Talks for Entrepreneurs | Inc.com

Entrepreneurship is hard. There's no getting around it.<p>But it's also worth it. It can be a way of getting wealthy, yes, but it's also a way of expressing what you're really about -- the best of who you are.<p>These five TED talks are 20-minute shots of inspiration. While they're bite-sized, they can …

Entrepreneurship