Gabrielle O'Hare

23 Added | 1 Magazine | 1 Like | @GabrielleOHare | Ecommerce consultant helping retailers build online sales with better product image and video, and save money with effective production processes.

Diane Von Furstenberg's designer Google Glass frames come to the UK

When Google Glass went on sale in the UK in June, deep-pocketed early adopters could choose between the basic frame or one of the more stylish options from Google's Titanium collection for some extra cash. Well-heeled fashionistas that weren't exactly enamoured with Google's range have some new …

A Lot Of People Are Saying Women Should Not Buy The iPhone 6 Plus

This is important: People don't just buy phones for the technical specs and product features, as tech bloggers tend to believe. They use them as fashion statements and lifestyle accessories, as much as communication devices.<p>So if women feel the iPhone 6 Plus isn't for them because they don't have …

Mobile Technology

Video Content Marketing Sees Increased Spending, Changing Trends

Despite overall satisfaction among B2B marketers adopting video content marketing strategies, brands new to video prefer to test it for themselves …

Marketing

Designing for 5 types of Ecommerce Shoppers

Evidence-based user experience research is incredibly valuable to retailers. The Neilsen Norman group has been doing just that. When we found their "Designing for 5 Types of E-commerce Shoppers" post, we knew we had to give it our visual treatment. Enjoy!

eCommerce

Apple Watch, Pay will change retail

Apple (NASDAQ:AAPL) introduced new iPhones, a watch and, notably, the long-awaited mobile wallet that will tie together hardware, software and retail …

alex semenzato-the founder of fashtech gives us avant-garde fashion through groundbreaking technology in one click.

article<p>http://crane.tv/alex-semenzato-fashtech<p>alex semenzato-the founder of fashtech gives us avant-garde fashion through groundbreaking technology …

Avant-garde

Apple used trick photography to make the new iPhones look thinner

When Apple announced its new iPhone today product marketing head Phil Schiller touted its smaller size. The new iPhone 6 is 6.9 mm thick and the iPhone 6 plus—a new, larger device—is 7.1 mm thick. Schiller stood in front of the screen at the Flint Center and showed an image of the iPhone 5s, their …

Mobile Technology

Millennials Force Retailers To Rethink Everything

"I don't blindly follow what they put out," LePard said of store displays. "I don't want to wear just one brand. I don't want to be a stereotype."<p>She's hardly alone. Recent surveys have found that members of the U.S. Millennial Generation - the roughly 80 million Americans born between 1977 and …

Pew Research Center

Twitter starts e-commerce push with 'buy' button

<b>Micro-blogging service Twitter will soon start testing a "buy" button as it seeks to generate more cash from users.</b><p>The button will sit inside a tweet and allow people to click to buy an item directly from that message.<p>Tests with a "small percentage of US users" and a limited number of commercial …

eCommerce

Big-screened phones are taking bigger bites out of the handset market, study says

Advertisement<p>1 Comment<p>Ahead of Apple’s expected release of two iPhones with bigger screens, a fair question to ask is how many people actually want …

3 Innovations From Ecommerce Market Leaders Ready for You to Adopt

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The last five years have seen the barriers to ecommerce melting away with hundreds of new online businesses popping up on the Internet every single day.<p>With versatile, yet exceedingly simple DIY ecommerce platforms available online, …

eCommerce

How and Why to Differentiate Your Ecommerce Website Visually

• Share<br>• Flip<br>• Pin<br>• Email<p>Updated March 02, 2017<p>Around the year 2000, whenever I would consult for online businesses, one of my standard pieces of advice used …

eCommerce

8 Ecommerce Mistakes that are Costing You Sales

Converting visitors to buyers is one of the most important components of a successful ecommerce business because increasing this conversion rate has a direct effect on sales revenue. The following are the 8 most common ecommerce mistakes that relate to sales conversion and by successfully …

3 Tools Ecommerce Retailers Can Use to Boost Efficiency

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As creatures of a mobile world, people today rely on the smartphones plastered to their sides and use tablets at work as well as at home. Computers are more often used for more complex tasks but people are no longer tethered to a …

eCommerce

Successful ecommerce takes more than online presence, says new NASDAQ study

“Be disrupted, or disrupt yourself,” says Mike Stiller, associate director of corporate solutions at NASDAQ, in a phone call with VentureBeat. That’s the key takeaway from a new study he co-authored on ecommerce growth.<p>With the rise of companies like Amazon and eBay, traditional brick-and-mortar …

Asda to allow shoppers to buy through YouTube

Asda customers will soon be able to buy products through the supermarket's YouTube channel, as the brand experiments with "shoppable" videos and …

eCommerce

15 Mistakes Your Business Might be Making on Pinterest

Pinterest came onto the social media scene in 2010 and took it by storm. The visual bookmarking site boasts 70 million users worldwide, and that …

Infographics

How to boost conversion rates and kick cart abandonment to the curb

<b>Are you a retailer kept up by cart abandonment nightmares?</b><p>We’ve all done it. Clicked through pages and pages of merchandise, added various items to …

eCommerce

Online shopping on mobiles overtakes desktop for first time

Figures show 52% of visits made via a mobile, while 36% of UK online sales are now completed on a smartphone or tablet<p>Visits to retail websites via mobile devices have overtaken desktop traffic for the first time, figures show.<p>Some 52% of visits were made via a mobile, while 36% of UK online sales …