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Twitter wants to use your tweets in brands' ads

Advertisers were given a preview of the new ad unit at the Consumer Electronics Show in Las Vegas last week, Digiday's sources claim.<p>The concept will use what Twitter is calling a "brand enthusiast gallery," which will hold a directory of brand-related tweets.<p>Brands will not have free rein over …


Who's visiting your website? Analytics will help you find out

Analytics packages are easy to use and measure the success of your website<p>Having a website for your business is one thing, but have you checked whether it is actually doing its job?<p>Who is visiting your site? Are they spending anything? Where are they from? What time of day or night do they visit? …


Here's what the logos for Amazon, Levi's, and HBO Go would say if they were being honest

His redesigned Pepsi logo kicked off the Honest Slogans blog in 2011. Dickens stresses that his creations are for "entertainment purposes only" and told us in 2013 that while some may come across as "harsh," he hoped even employees of the brands he satirized would see the blog as …


Masterpieces Turned into 3D Printed Sculptures for Blind and Visually Impaired People to Enjoy

When admiring an artistic masterpiece, we often think about the artist behind the work, the medium itself, and perhaps the inspiration behind the work. What we don't typically consider is that we're fortunate enough to actually see what's before us. “There are many people in the world who have …


16 Eye-Popping Statistics You Need to Know About Visual Content Marketing

Visual content marketing is one big trend you need to embrace. And for good reason.<p>One marketing trend that's impossible to ignore is the growing power and value of visual content. Just look at four of the fastest-growing social networks: Pinterest, Instagram, Snapchat, and Tumblr.<p>The way …


Here is why your Facebook ad campaigns are failing

It was an uncomfortable meeting, I know. I feel your pain. Your boss gave you an online advertising budget and you dumped a ton of money into Facebook ads. And they went … nowhere. Then, you had to explain to the marketing team what happened.<p>I can tell you what happened, because the same things …