Gabe Santacroce

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Ad-block software is approaching 200 million users — here's how publishers are reacting

Ad-block software usage may be more common than previously thought. There are nearly 200 million monthly active users (MAU) of ad-block software globally, according to data from a new study by PageFair and Adobe included in our latest ad-blocking report.<p>That represents a big uptick in ad-block …

Digital Advertising

Start A Fire

Facebook's New Master Plan: Kill Other Apps

Mark Zuckerberg has laid out a 10-year master plan for Facebook. It's bold. It's savvy. And it glosses over a key detail: the dark side of making the world more connected.<p>At F8, the company mega-conference in San Francisco, the 31-year-old CEO delivered a keynote address in which, he said, over the …

Apps

10 Next-Level Grilled Cheese Sandwiches

Not all grilled cheese sandwiches are created equal. And there’s no better day to celebrate that fact than on April 12th, National Grilled Cheese …

Food

10 Tips to use Twitter for Social Media Marketing

Twitter and Social Media Marketing go hand in hand. Twitter is one of the top social media networks, from where you can get yourself heard pretty …

Epoxy CEO's Advice on Social Media Marketing: Create Entertainment, Not Marketing (Guest Blog)

“You need the same voice, tone and creative vision whether you’re doing a 20-minute video or a Tweet,” Juan Bruce writes<p>Running a software company …

Facebook Opens The Floodgates to 'Sponsored Content'

The next post from your favorite publisher, company, or celebrity you see on Facebook might be from an entirely separate brand.<p>That’s because …

6 Ways Facebook Branded Content Changes the Influencer Game

On Friday, Facebook announced a significant change to its branded content guidelines: any influencer or publisher creating Facebook branded content …

Public Relations

Snapchat 2.0 creates new marketing opportunities while requiring extra diligence

Snapchat 2.0By Brielle JaekelSnapchat’s 2.0 update changes things for marketers, as content can now appear without the need to click, opening …

Marketing

Here's why native ads will take over mobile by 2020

<i>This story was delivered to BI Intelligence "Digital Media Industry Insider" subscribers. To learn more and subscribe, please click here.</i><p>Native ads are poised to take over the Internet, particularly on mobile.<p>These types of ads, which blend into the content around them (hence the name "native"), …

Digital Advertising

Living in the digital economy and loving it

In future, the smart organisations will be the proactive ones that predict your every need, cutting through the digital overload and treating each …

What Next for the World's Digital Economy?

Apple has turned 40. Twitter has turned just 10. It has been 5 years since the Arab Spring erupted in Egypt, in part, fueled by social media. The U.S. presidential elections' primary season and the tit-for-tat tweet war among the candidates seems to be grinding on for ever. Far from Silicon Valley …

What Is Driving the Digital Economy?

Technologies by themselves are not playing the biggest role in supporting and growing the digital economy: New business models are playing the …

Innovation