Taglines should be short, speak to your market and mesh with your value proposition, writes David Baker, who offers 15 tips while warning that taglines can’t fix a bad market position. “Once you have the core statement together, put it up on a board, digital or otherwise, and try to eliminate every possible word that doesn’t carry its weight,” Baker writes. https://www.gcoportal.com/15-tips-for-taglines-that-intrigue-your-targets/