Fund Flow

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The Financial Times is cracking down on ad blocking with a metaphor

The Financial Times has joined the ranks of publishers taking a more hard-nosed approach to ad blocking, albeit with a touch of humor in its …

The latest episode of 'South Park' was about ad blocking and hard-to-distinguish native ads

<i>Warning: Spoilers!</i><p>"South Park" jumped into the ad blocking and native advertising debate during the latest episode on Wednesday night, dubbed "Sponsored Content."<p>The episode saw PC Principal upset with the school newspaper for using a derogatory word about disabled people on its front page splash. …

Could A Responsible Publisher Kitemark Counter Ad Blocking?

I suspect there are few people who admire BuzzFeed's clickbait articles with warnings that "number 6 made me cry" or "you won't believe number 8," …

The fusion of native and programmatic advertising is finally underway

Many advertisers and publishers hope to meld native-ad units with programmatic buying tools, and this may finally be possible thanks to a new specification from the Interactive Advertising Bureau.<p>The IAB's OpenRTB 2.3 spec could underpin a programmatic-native ecosystem if it's adopted in the …

Martin Sorrell Says Ad Blockers Have Not Had A Significant Impact On Ad Business

In an earnings call earlier this week, WPP CEO Martin Sorrell downplayed the furor over ad blocking and attempted to institute some calm to the …

Digital Fingerprinting Poses 'Real Danger' To Internet, Watchdog Tells FTC

The Federal Trade Commission should scrutinize companies that engage in digital "fingerprinting" -- which involves tracking users based on the …

City AM becomes first UK newspaper to ban ad blocker users

Daily financial freesheet City AM has become the first UK newspaper to ban readers who use ad blockers from its website.<p>City AM is launching a trial from Tuesday that will blur out text of stories on cityam.com for desktop users of Firefox browsers who are detected using ad blocking …

Digital Advertising

Yahoo will now Google your search queries

In its third-quarter earnings report, Yahoo said that it will begin showing search results from Google, alongside others from Microsoft’s Bing as well as its own engine.<p>The company noted that it’s entered into a three-year, non-exclusive agreement with Google to display results to mobile and …

The ad-block-alypse has arrived: a mobile carrier has for the first time begun blocking ALL ads on its customers' phones

While Digicel is a small company, the move is potentially seismic: For the first time, an ad-blocking company will be switching off all ads on the mobile web and in apps, for all customers.<p>For web publishers in Jamaica, the ad-block-alypse just arrived. If the rollout is successful — from the …

Digital Advertising

Sold! Axel Springer Bets Big on Digital, Buys Business Insider.

Henry Blodget gets his payday.<p>Earlier this year, German publisher Axel Springer tried and failed to buy the Financial Times. Now it’s acquiring Business Insider.<p>This is the deal we told you about last week; Springer is announcing it today. The deal values Business Insider at $442 million — we had …

Google’s First Click Free program now lets paywalled publishers limit free content to 3 articles a day

Google is now letting paywalled publishers limit the number of free articles readers can access through the Web to just three per day.<p>The Internet giant first introduced its so-called “First Click Free” (FCF) offering a decade ago, letting online publishers with subscription-based content give <i>some</i> …

Amazon is big, bad news for Google

Amazon CEO Jeff Bezos silhouetted during a presentation of his company's new Fire smartphone at a news conference in Seattle in 2014.REUTERS/Jason Redmond<p>Bill Gurley, one of the smartest thinkers in the technology industry, did a big interview last week at the Sailthru e-commerce conference.<p>During …

Arment removes Peace from App Store

Marco Arment. Illustration: Ellis Hamburger<p>Marco Arment, the well-known software developer whose new ad-blocking app rocketed to the top of Apple's App Store this week, has had a dramatic change of heart and abruptly pulled it down.<p>Arment said that the success of his $2.99 ad-blocking app, Peace, …

The ad tech industry is waging a secret war on Google

<i>Ari Paparo is the CEO of ad tech startup Beeswax.</i><p>Ever since Google acquired DoubleClick for $3.1 billion, its standing on top of the ad tech heap has been undisputed.<p>But an obscure and hacky technical workaround called "header bidding" is letting the rest of ad tech nibble away at Google's …

Exponential Partners With Moat, Will Only Charge When Video Ads Deemed 'Viewable'

Digital ad tech firm Exponential Interactive, which is home to online ad network Tribal Fusion, is expected to announce Wednesday that it has …

Digital Advertising

Today marks the start of a huge event that affects the entire digital advertising industry

More than 90% of rich media ads (ads that are animated, or change when a user's mouse pointer passes over them) on desktop use Flash, according to Sizmek, meaning if the ad industry hasn't chosen to take action, the majority of ads served to Chrome users won't work properly.<p>And with more than one …

This startup has an unusual idea to fight the rise of ad blocking that could just work

But 18 months ago Yavli pivoted the business entirely in response to the huge rise in consumers using ad blocking software. The number of people using ad blockers worldwide has grown 41% year-on-year to 198 million monthly active users, according to a report from PageFair and Adobe.<p>A few months …

Ad-block software is approaching 200 million users — here's how publishers are reacting

Ad-block software usage may be more common than previously thought. There are nearly 200 million monthly active users (MAU) of ad-block software globally, according to data from a new study by PageFair and Adobe included in our latest ad-blocking report.<p>That represents a big uptick in ad-block …

Marketers Need the Freedom to Choose Technology That Best Meets Their Needs

<b>There is an immense amount of consolidation and diversification in the technology marketplace. Neil Nguyen, President and CEO,</b> <b>Sizmek, speaks</b> …

AdTech

Pension freedoms: Savers withdraw £1.8bn in three months

New pension data from the Association of British Insurers has dwarfed Treasury estimates, leading them to admit their figures may not show the full picture<p>Over 55s have taken a total of £1.8bn from their retirement funds since the Government's new pension freedoms were introduced on April 6, …

Gone in a flash? Facebook says Adobe's plug-in is a security risk no longer worth taking

Steve Jobs' 2010 appeal for a Flash-free world echoes again from Facebook and from Firefox maker Mozilla after revelations of just how vulnerable Adobe's animation software actually is.<p>Adobe Systems' Flash software has come under fire yet again after a prominent Facebook executive called for the …

Software

Twitter is beefing up a vital part of its business

Twitter is testing new features that will let app makers use videos to promote their apps on its service, and it plans to broaden the reach for the ads, which have proven particularly popular among the new crop of Internet start-ups eager to stand out from the crowd.<p>The new advertising features …

Facebook just completely changed the way it charges advertisers — here's how people in the industry feel about it

From now on, advertisers who buy ads on a cost per click (or CPC) basis will only have to pay when users actually click a link to their brand's website or app. They will no longer have to pay when when the user likes, shares, or comments on the post.<p>The idea is that advertisers who care about link …

Twitter now allows users to add birthdays to their profiles

The social networking service is borrowing one of the most popular features from Facebook.<p>Psst, Twitter wants to know your birthday -- but will you let them?<p>The social networking service said Monday with the new feature, users are now able to share and celebrate their birth date along with other …

Survey: Facebook Ranks High In Consumer Trust

Just beating out print newspapers, consumers consider Facebook to be the most trusted source of content created by brands and companies.<p>That’s …

Mobile and social are fueling massive digital-video advertising growth as dollars shift away from display ads

Digital video is gaining traction quickly on social-media sites. Facebook was an early backer of the format with the introduction of autoplay video ads in 2013, but recently other social networks, including Twitter, have launched digital-video ad units.<p><b>In this in-depth report</b> from <b>BI Intelligence</b>, …

Advertising

Facebook just upped its ante against YouTube's video ads

Marketers can now elect to only pay for their video ad if it plays for at least 10 seconds, the Wall Street Journal reports.<p>Previously, Facebook would charge advertisers on a cost-per-impression basis, meaning marketers had to pay the instant their video ad showed up in someone's feed.<p>Because …

Advertising

Google just suffered three new attacks against its already troubled core business

The company is simultaneously weaving self-driving cars along San Francisco's roads and sending internet balloons floating all around the globe.<p>But for all that diversity, Google is still a search and ads company — that's where it makes about 90% of its revenue.<p>And that core business is under …

Bot Detection Company Distil Networks Raises $21 Million

Distil Networks, a bot detection firm headquartered in Arlington, VA., on Tuesday announced it has closed a $21 million Series B round of funding led …