Redwood London

12 Flips | 1 Magazine | 1 Follower | @Fromthetrees | http://www.redwoodlondon.com/

Consumers want brands to support their well-being: study

That's according to a new Edelman study, which found that 65% of consumers believe that brands could be doing more to support their …

Public Relations

Brands (and puppies) flock to Periscope, Twitter's new app for broadcasting videos

It's an ironclad rule of social media: If you launch it, the brands will come.<p>Marketers flocked to Periscope, Twitter's new live-streaming …

Apple Watch: the definitive review

The Apple Watch is an extraordinarily small and personal device. It is designed to participate in nearly every moment of your day, but almost never directly interact with anyone else. It knows when you’re wearing it. You can talk to it. You can poke it — and it can poke back.<p>Every so often, the …

Hoping to make clickable brand icons more common in messaging, InMoji nabs $1M

While email has long ago settled in, messaging is still growing. Today, Boston-based InMoji announced it has scored $1 million so it can connect consumers to brands through messaging.<p>Founded last year, the startup offers clickable icons — called InMoji — that live in a message and can connect you …

The pen that can mimic every colour in the world

Think of Photoshop’s eye dropper tool’s ability to take any colour it wants and use it for its own. Now imagine that on a real-life pen. Point at a …

Google Translate Brings Real-Time Text Translation to Your Phone

iOS/Android: Last year, Google bought Word Lens, the amazing app that translates signs in real time, and made it free for everyone. Now the company …

Why aren’t more marketers using personalisation?

Few marketers would argue that personalisation doesn’t have a positive impact on sales, so why do 38% of them not implement such a strategy on any …

Personalization

Creating a viral hit is about understanding which emotions will best fit your campaign

It seems everyone is after the elusive silver bullet when designing effective marketing campaigns – the formula that will guarantee a viral hit. …

Computers Can Predict Your Personality Based on Your Facebook Likes

And they know you better than your friends and family.<p>It's a thing we humans pride ourselves on, a thing that separates us from the robots: our varied and individual personalities. We're all just such precious unique snowflakes.<p>But we might be easier to figure out than we think. A new study …

Psychologists say Twitter, Instagram, and email relax us… but Facebook doesn’t

Social media’s been blamed for everything from riots to loneliness to Ched Evans not being able to get a new football contract (no, really, I’m …

Social Media