Freddy Mota

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The Longevity Economy: From The Elderly, A New Source Of Economic Growth

Apple Computer once famously advised us to “think different.” It’s time to think different about America’s ongoing demographic shift — and to think seriously about the opportunities it holds.<p>For decades, we’ve been conditioned to believe that growth is driven by the entrepreneurship, consumerism …

Secret of healthy ageing discovered in ground-breaking 35-year study

The writer Kingsley Amis once quipped that there was no pleasure worth giving up for the sake of two more years in a geriatric home in Weston-super-Mare.<p>But for pensioners who have been following a pioneering health regime for the last 35 years, an ascetic lifestyle appears to be the secret of a …

The psychology of Web design: How colors, typefaces and spacing affect your mood

A great web design is so much more than just delivering content and making it look good. When visitors come to your site, they produce a set of feelings about your website and your organization. The type of feelings they produce – positive or negative – are entirely in your hands and should not be …

Exclusive: Facebook plots first steps into healthcare

SAN FRANCISCO (Reuters) - Facebook Inc (FB.O) already knows who your friends are and the kind of things that grab your attention. Soon, it could also know the state of your health.<p>A portrait of the Facebook logo in Ventura, California December 21, 2013. REUTERS/Eric Thayer<p>On the heels of fellow …

Top 100 Marketing Ideas in October

This collection of the top October 2014 marketing ideas showcases a wide range of creative and outside-the-box packaging designs. More than ever, the …

Marketing

The Power of Two

Despite the mythology around the idea of the lone genius, the famous partnership of John Lennon and Paul McCartney demonstrates the brilliance of creative pairs.<p>In the fall of 1966, during a stretch of nine weeks away from the Beatles, John Lennon wrote a song. He was in rural Spain at the time, on …

most Googled brands in your state?

The folks over at Direct Capital analyzed Google search trends to determine the top 3 brands Googled in each state and created these handy little …

Those Coke cans with names on them increased sales for the first time in a decade

It turns out all it takes to reverse a decade-long sales decline is to slap names onto soda bottles. Coca-Cola's "Share a Coke" campaign, which saw names like Chris, Alex, and Jess, as well as monikers like "BFF" and "Wingman" emblazoned on bottles and cans, is credited for increasing the company's …

The Brand Called You

Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here’s what it takes to be the CEO of Me Inc.<p>It’s a new brand world.<p>That cross-trainer you’re wearing — one look at the distinctive swoosh on the side tells everyone who’s got you …

What Happens When We All Live to 100?

If life-expectancy trends continue, that future may be near, transforming society in surprising and far-reaching ways.<p>For millennia, if not for eons—anthropology continuously pushes backward the time of human origin—life expectancy was short. The few people who grew old were assumed, because of …

7 Technology Trends Transforming Consumer Behavior - Updated

Presentation of technology trends presented at the Travel Manitoba conference in Winnipeg, Manitoba on September 26th, 2014

Consumer Behavior

The Best Superfoods, from A to Z

Fruits, and veggies, and whole grains, oh my! Beyond the grocery store shelves lined with less-than-healthy processed foods in brightly-colored …