Fran

38 Flips | 1 Magazine | 10 Likes | @Franpb83 | Keep up with Fran on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Fran”

New technology puts small business on equal footing with industry giants

by Beverley Head<p>Once shackled to the technology it could afford to cobble together in the premises of its Brisbane office, property services business …

Xero and NAB join forces: Chris Ridd on why the partnership is a win for small businesses

Small businesses will be better able to apply and receive approval for business loans from the National Australia Bank, with accounting software …

Top Ten Ways To Promote Your Blog

Creating a blog is easy, but making it popular and successful is an uphill task. A blog with few readers does not benefit the owner. On the contrary, …

Marketing

The 13 Best Quotes From Apple's Tim Cook on Innovation and Leadership | Inc.com

As the CEO of Apple, it's Tim Cook's job to lead the most valuable company in the world.<p>And, long before he became CEO, Cook was responsible for managing all of the company's sales and operations worldwide. Needless to say, he knows a thing or two about success, leadership, organization, and …

What I Wish I'd Known About Marketing Before I Started My Business

We all look back at our past and reflect, “If only I’d known then what I know now!”<p>The same applies to running your own business. I started my marketing firm nine years ago, and I laugh now when I see the crappy website I had and think about the kinds of projects I desperately took on just to have …

Small Business

10 Most Engaging Uses of Tech Integration

Educators know that “tech” is not synonymous with engagement. But how do we recognise an engaging use of edtech when we see it? Most of us hardly …

The Dos and Don’ts of LinkedIn Marketing

A few years ago, LinkedIn was a teeny tiny networking site for professionals. How times have changed! The professional network now has more than 380 …

How To Build Your Business’ Online Presence

high voltage post.High-voltage tower sky background.<p><b>Use The Correct Social Media Platforms</b><p>A lot of businesses believe that in order to have a strong …

How to Create an Unforgettable Integrated Campaign

March 20, 2015 marked Europe’s largest solar eclipse since 1999, with 90 percent of the sun covered in parts of the UK. Never one to shy away from a …

Labs And Incubators Fuel Enterprise Innovation

Change doesn’t come easily to large organizations. Over time they have established a firm set of core business processes to give them the structure to manage massive workforces, which makes sense, but it also means they lack the agility of smaller companies.<p>They have created systems to provide safe …

The Enterprise Transformation Conundrum

Everywhere you turn these days, companies are being challenged to transform, innovate and think like a designer.<p>The problem is it’s not an easy undertaking to change the way a large organization operates. Real initiative gets bogged down in politics, hierarchical thinking and institutional inertia. …

Google's New Universal Apps Campaign For AdWords And What It Means For Marketers

Anything to make AdWords easier and more automated is a huge win for marketers and advertisers, but up until now there hasn’t been anything that dealt with apps. According to an eMarketer study, mobile app installs are expected to increase from $1.47 billion in 2014 to $3 billion this year alone. …

How to Build Real Relationships With Customers on Twitter

So you’ve developed a strategy to target potential customers on Twitter — bravo! But that’s just the beginning. Creating engaging content and …

Jack Dorsey Named Permanent CEO Of Twitter

Dorsey will also remain the chief executive and chair of Square. Adam Bain, Twitter's head of global revenue and partnerships, will serve as the company's president and chief operating officer.<p>Jack Dorsey took to Twitter on Monday to announce he will serve permanently as the CEO of Twitter and …

5 steps to actually learn data science

<b>By Vik Paruchuri (Dataquest.io)</b>.<p>It’s an exciting time for data science. The field is new, but growing quickly. There’s huge demand for data …

7 Ways to SEO Your LinkedIn Account | Inc.com

LinkedIn is slowly introducing more and more options that can be optimized and help users improve their profiles for LinkedIn search. The site will even tell you, with its new How You Rank feature, the percentile you're in when it comes to views in your industry. This essentially means you can see …

4 LinkedIn Campaign Types Every B2B Marketer Should Know [INFOGRAPHIC]

Sometimes as marketers we get so caught up in clicks and KPIs that we forget that each one of our campaigns has its own unique personal traits, …

How LinkedIn Is Taking Over the World | Inc.com

In 2011, I started working for myself after leaving my job of 13 years. I knew how important it would be to leverage my contacts. I also knew my network needed to grow--fast.<p>It wasn't long before I discovered LinkedIn. At the time, I had never heard of it. It appeared to be a mix between an online …

Learning

10 Ways To Become A LinkedIn All-Star

Are you challenged at work? Do you regret career decisions? Are you happy? If the answer to the questions leads to a negative feeling, it is time to …

Employment

8 Ways to Improve Your B2B Marketing Strategy

Whether you’re just getting back from Dreamforce or you’re working to achieve your end-of-year B2B marketing goals (or both!), one thing is certain: …

How to leverage content marketing to generate leads

As a real estate professional, your leads are your lifeline — you depend on them for survival. So you are constantly searching for ways to generate …

Marketing

5 Types of Interactive Content to Supercharge Your Content Marketing

Static content overload.<p>From blog posts to white papers, presentations, case studies, and podcasts.<p>It hits us from all angles – <i>at an increasingly</i> …

25 things I learnt at UX Cambridge

A few weeks ago I had the pleasure of attending UX Cambridge at the charming St Catharine’s College in Cambridge (shown above). I was there to …

UX Design

This startup took a famous Toyota management method and put it in an app

To keep that train going, Trello is also launching an enhanced, paid version of Trello for businesses as it hits the gas pedal on its ambitions to hit 100 million.<p>Trello's whole approach is taken from the kanban project management method, which traces its roots to Toyota industrial engineer Taiichi …

Why Agile and Scrum is Good for Your Business

We believe in constant innovation and development, which means a large development team continuously working on features and improvements.<p>We follow …

5 Entrepreneurial Roadblocks You Never See Coming

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Roadblocks are common in the startup world. Some seasoned entrepreneurs thrive on them, seeing them as exciting challenges that encourage them to innovate. Most new entrepreneurs are intimidated by them, seeing them as dangerous threats …

17 Simple Steps to Starting a Business While Working Full Time | Inc.com

If you're serious about starting your own business and you have a full-time job that you can't walk away from, it's possible to get there from here. Follow these 17 steps to begin creating and successfully growing your business without leaving (or shortchanging) the job that pays your …

Small Business

Injecting data science and big data into the wireless supply chain | Logistics & Materials Handling

Data Science and machine learning algorithms are transforming the big data community. The growth in big data is well known, across all industries and …

Lessons Learned in the First 12 Months of Being a Startup CEO

At the beginning of any new venture, the entrepreneur usually spends a lot of time doing most of the work herself. This often means product …