Franklin Rivera

655 Flips | 5 Magazines | 26 Likes | 61 Followers | @Franknyce | Franklin is a West Point Graduate, holds an MBA with a concentration in Finance and has over 22 years in marketing with over 15 products launches.

5 Ways to Upgrade Your Email Signature to Increase Sales

Finding the best strategies that companies should embrace in order to increase their sales seems to be a neverending conversation. Within any …

Marketing

The 4 Elements of a Strong Social Media Strategy

Allocating dollars to social advertising is a great idea - even amid rising competition, the cost per result for social advertising campaigns is by …

Marketing

7 Tips to Start Building the Business Blog You Always Wanted

Having a blog is important to the long-term success of a small business’s marketing strategy and the overall reputation of the business. Knowing how …

Investing in marketing can pay off for small businesses

How quickly can you answer this question: What are the actual dollars budgeted towards all marketing efforts for the current year?<p>From my experience, most small business owners cannot answer this question. In many instances, a budget has never been created or if a budget was created, it is not …

Why time management is ruining our lives | Oliver Burkeman

All of our efforts to be more productive backfire – and only make us feel even busier and more stressed<p>The eternal human struggle to live meaningfully in the face of inevitable death entered its newest phase one Monday in the summer of 2007, when employees of Google gathered to hear a talk by a …

Time Management

What to Never Say When Networking

It only takes a few off-putting words to ruin your reputation.<p>Networking used to be organic. You went to a gathering of like-minded people in your …

What It Means When Your Prospect Goes Silent (It's Not Good)

When a prospect goes radio silent, you lose the sale. Here's a simple tactic to use so your prospects never stop talking to you.<p>Chad,<p>My prospect has gone radio silent on me. Why? Does that mean I've lost the deal? Can I save it?<p>-Sales Rep<p>---<p>Hey Sales Rep,<p>When a prospect goes silent, or "radio …

Every Fast-Growing Company Knows This...

Customers should be at the center of every action your company takes.<p>How many times have you walked into a restaurant with plenty of free tables, only to have wait while a waiter busily cleared the dishes left behind by departed diners from another table? How many times have you gone up to a …

Twitter Is Developing a Subscription Plan That Promotes Your Tweets Automatically

Twitter is testing a subscription plan that automatically promotes tweets in order reach to more users and grow follower bases, as the struggling …

This Email From Elon Musk to Tesla Employees Describes What Great Communication Looks Like

A newly acquired email from Musk outlines a brilliant philosophy. But it's easier said than done.<p>Throughout the years, billionaire entrepreneur Elon Musk has demonstrated the art of masterful communication.<p>The following is a perfect example: It's a copy of a previously unpublished email Musk sent …

Turning Marketing Insights Into Action

Some helpful clarity can be found in Measuring Marketing Insights, a new collection of articles from Harvard Business Review, sponsored by Google. …

How to Write Killer Emails That Actually Drive Results

Every client that I work with has his or her own unique problems, but they all have one thing in common.Can you guess what it is?Regardless of …

How-To Videos Among the Most Watched on YouTube - Small Business Trends

Want to drive more traffic to your YouTube channel? Make sure you upload more how-to videos because they are among the most watched on the site.<p>This …

AI Chatbots: An Evolving Trend in Brand Marketing

12<p>Shares 12<p>Last updated on June 9th, 2018 at 12:43 pm<p>LONDON,UK — July 16, 2017. Chatbots, software used to simulate text-based business-to-consumer …

How to Increase Your Sales Using These 8 Google Analytics Reports

Google Analytics provides hundreds of different metrics.But that’s also part of the problem: There’s too many!You’d need days or weeks to completely …

Analytics

The 7-Point Smart Solopreneuer Social Media Checklist

90 percent of businesses say social media is crucial to their marketing. But the point is, are you doing yours right?<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In a world where (according to an <i>Adweek</i> study), over 90 percent of businesses say social media is crucial to their …

Social Media

<b>Editor’s note:</b> Jordan Kasteler's articles have been removed from the Inc.com archive because his relationship with Inc. has been terminated.

Six Google search tips to find anything faster

Start searching smarter.<p>Google is the go-to destination when you need to find something on the web—the verb "to google" even made it into the dictionary. But while everyone's heard of the popular search engine, very few know how to make the most of it.<p>Behind the unassuming Google interface, you'll …

Google Search

Hiring Great People Is More Than a Gut Feeling. Here Are 8 Ways to Get it Right Every Time

A framework will help you avoid these common (and sometimes fatal) errors.<p>As a leader, nothing is more important than hiring great people. Great hires impact virtually every facet of your organization, from culture and values to the ability to innovate, adapt, and persevere over time. When we hire …

Why Do People Quit Their Jobs, Exactly? Here's the Entire Reason, Summed Up in 1 Sentence

This is the conclusion from decades of Gallup data and interviews with 25 million employees. But companies still keep getting it wrong.<p>In my line of work, I do a lot of listening to managers bickering about losing good employees. It's understandable--turnover is costly and disruptive.<p>So, many of …

The 7 Most Overlooked Opportunities For B2B Marketers In 2017

Life is hectic when you’re a B2B marketer.<p>Between attending meetings, planning campaigns, and publishing endless content, you might have trouble …

The Little Agency that Could

We all know that story of David and Goliath; how a relatively unknown boy, small in stature defeated the huge Philistine with faith and ingenuity. …

The Best Digital Marketing Articles From February 2017

The Social Fusion Group presents it's February 2017 edition of digital marketing news you don't want to miss.

The Social Media Analytics Showdown: What You Can Track and How

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You need three things to create good campaigns and engage with fans on social media: good content, a steady stream of good content, content intelligence.<p>Every minute, we see a heavy downpour of social media messages, like millions of …

Social Media

New LinkedIn Remarketing Capabilities: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that …

Launching a New Website: Your SEO Checklist - Whiteboard Friday

Hovering your finger over the big red "launch" button for your new website? Hold off for just a second (or 660 of them, rather). There may be SEO …

6 Business Challenges Every Small Business Struggles With (And How to Fix Them)

In the first few years of business, small companies come up against a lot of different challenges. Some are harder than others to overcome -- and …

Mobile vs Desktop Usage: Mobile Grows But Desktop Still a Big Player

You may have heard a rumor that the mobile revolution is upon us, ;->, and it surely is, but just how far along have we come? In today’s post, I’m …

Mobile Devices

Everything you need to know about hashtags - How to use & Useful Tools

Ever since the first ever hashtag was used back in 2007 on Twitter, the popularity of hashtags has continuously grown and they have become a huge …

How to Increase Website Traffic - A Guide For Beginners

There is no way around it. If you have a website, your business needs visitors. The more, the merrier.<p>But, quantity is not the most important thing …