Francisco Coelho

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The Future of Brand Storytelling and the Role That Data Plays

Brand storytelling is more important today than it’s ever been. And yet, effective storytelling and content marketing across channels is a very …

Customer Experience

Digital Advertising: from static to motion

One might recall the moving newspapers and paintings from the world of Harry Potter. J.K. Rowling’s universe was one that was at once anachronistic …

Digital Advertising

Dad designs and 3D prints a prosthetic arm for his son

<b>(CNN) —</b> Sol was born two years ago on the day of a solar eclipse. But for his parents, the joy of his birth was clouded by news of a severe blood clot in his left arm.<p>Sol's mother and father had to wait 10 days as his arm slowly decayed before the doctors could amputate it.<p>"It was a massive relief …

Prosthetics

News for our time

Mobilität

How Do You Segment Your Market?

Clients ask us all the time to help them with the right characteristics for personas–which are essentially market segments. We use what we call the …

Marketing

Amazon's problem with fake goods

Tens of thousands of sham products have appeared on Amazon over the last two years — a rash of counterfeiting amid a growing, trillion-dollar global …

eCommerce

Artificial retinas made of this ultra-thin super material could help millions see again

<b>TRULY SUPER.</b> There’s a reason researchers call graphene a “super material.” Even though it’s just a single layer of carbon atoms thick, it’s super …

Nanotech

Landmark FDA Approval Brings Powerful Gene Silencing Method to Market

Earlier this month, the FDA approved an entirely new family of drugs, one so powerful that it could put CRISPR-based gene therapy to shame. Backed by …

Protein

Infographic: The best words to grab audience attention online

Content might be king, but a well-written headline can be the crown jewel of your online marketing.<p>Whether you are posting industry insights on your …

Smart bots - China's sex doll makers jump on AI drive

ZHONGSHAN, China (Reuters) - Amid Beijing’s push to turn the country into an artificial intelligence (AI) powerhouse and embed the technology in all facets of life, some Chinese entrepreneurs are taking the expertise to a new frontier: sex dolls.<p>WMDOLL, one of China's biggest sex doll makers, which …

Digital privacy rights require data ownership | Financial Times

Facebook is hardly the first company to harvest customer data and resell it. Neither does this practice always have a nefarious odour. Many of us …

Burberry quema los productos que no vende para proteger su marca

Los productos sobrantes están valorados en unos 32 millones de euros.<p>La firma de lujo británica <b>Burberry destruyó en el último año todos sus productos</b> …

Alibaba smashes its Single’s Day record once again as sales cross $25 billion

Alibaba has set another Single’s Day record after the e-commerce giant sold over $25 billion of product on the Chinese biggest online shopping date.<p>The full number comes in at 163.8 billion RMB, that’s roughly $25.3 billion, in GMV — that’s “gross merchandise volume” which is used to measure a …

Microsoft and Walmart team up to take on Amazon

A five-year tech partnership<p>Microsoft and Walmart are teaming up for a strategic partnership that will take on rival Amazon in both technology and retail. Walmart is announcing today, at Microsoft’s Inspire partner conference, that it’s partnering with Microsoft to use the company’s cloud services. …

Thousands of engineers put Apple self-driving car in high gear

Apple stays quiet about it, but the company is clearly developing a self-driving car. And this week the world was given a glimpse inside this project, showing that it’s much larger than many had previously thought.<p>The FBI arrested a former employee on Apple’s autonomous car design team for …

Microsoft Surface Phone Is Not Cancelled, Infact It Is Expected To Debut

We were waiting for the Microsoft Surface Phone to get announced, but later it was rumoured that the phone has been cancelled by the company.<p>But …

Trial of anti-ageing drugs that rejuvenate immune system hailed a success

Scientists have hailed the success of a clinical trial which found that experimental anti-ageing drugs may protect older people from potentially fatal respiratory infections by rejuvenating their immune systems.<p>In a trial involving people aged 65 and over, those who received a combination therapy …

Immune System

El streaming sale al rescate de la industria musical: los ingresos ya superan los 15.700 millones de dólares

En el caso de Warner Music Group ha conseguido superar los 1.000 millones de dólares en un trimestre por primera vez en 10 años.<p>Con la llegada de …

Clouds Are No Problem for New Bacteria-Powered Solar Panels

A pretty useful trick.<p>Researchers at the University of British Columbia have developed a new kind of solar cell that can convert sunlight into electricity, but instead of using electronics like most solar cells, this particular invention relies on bacteria.<p>Many bacteria are already capable of …

Data | The World Bank

© 2018 The World Bank Group, All Rights Reserved.

Faulty studies mean everything you know about nutrition is wrong

Pizza is healthy. At least that’s what I was told in kindergarten. After all, it has all the major food groups, which (at the time) included a big …

Facebook's new Reactions are being used more – a lot more.

Tracking the usage of Facebook Interactions and ‘New Facebook Reactions’ all over the world. Facebook New Reaction study specifically looks into the …

Amazon just put the entire pharmaceutical industry on notice

Amazon is pushing further into pharmacy with a deal to acquire prescription-management service PillPack. Terms of the June 28 deal were not disclosed.<p>PillPack sorts prescription medications into packages based on when doses need to be taken. It also handles deliveries, refills, and adjustments to …

All the rage in Sweden: embedding microchips under your skin

Wallets are such a bother. They flop around your pocket or purse, swelling as they munch on rarely-used loyalty cards and superfluous receipts.<p>But …

With AI, forecasters can more accurately predict storms and save lives

<b>AI TO THE RESCUE.</b> When a storm is approaching, responders need as much detail as possible. Predictions of the timing, intensity, and range of the …

Volvo is making a true ‘Autopilot’ that’ll let you eat, sleep, or watch movies – coming in 3 years

Self-driving cars have gone from DARPA project to roaming our streets much faster than anyone predicted, but if you bring the topic up with a grouchy …

Google Can Now Predict When You Will Die...And Other Small Business Tech News This Week

Here are five things in technology that happened this past week and how they affect your business. Did you miss them?<p><b>1 — Google AI can predict when you will die.</b><p>Google is currently training a new artificial intelligence computer to predict whether hospital patients will die within 24 hours after …

Small Business

Marketers Think the 6-Second Pre-Roll Spot Is the Best Digital Video Ad Format

It’s no secret that internet users aren’t a fan of pre-roll ads, but according to a recent study by Adweek and AI company GumGum, marketers may have …

Can Agencies Take A Marketing Lesson From Drake?

Canadian rapper Drake has been dominating global music charts for the past decade. In an industry often defined by one-hit wonders and flash-in-the-pan successes, Drake consistently turns out music that breaks streaming and sales records time after time. <i></i><p>Not only does he dominate the music industry, …