Francis Merlie

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PR trends always start with media trends. Watch what the media is doing and you’ll uncover opportunities for coverage. One of the biggest factors to watch is distribution -- where and how are publishers sharing their stories and where and how are those stories found? Will they be seen in search, social networks, inboxes -- or not seen at all, but heard?  ...

PR trends always start with media trends. Watch what the media is doing and you’ll uncover opportunities for coverage.<p>One of the biggest factors to …

Public Relations

The 2 words that will elevate your business storytelling

Your company's news should always start with the facts. But every announcement should also be about why the facts matter. Ask yourself these …

Marketing

Is Content Marketing a Waste of Time and Money? Data and Lessons Learned from 20 posts in 30 days.

Before I address the burning question in the headline, let’s rewind to the start of product awareness month for some context.<b>I kicked 2018 off with a</b> …

Marketing

Earned media strategy: How to grow your influence and authority

Earned media should be an integral part of any thought leadership program.<p>Yes, you should be creating content on your blog and social handles to …

Public Relations
Marketing

The art of storytelling: Insights from top marketers, journalists, and authors

When some of the best storytellers in business, media, and literature take the stage, you listen to what they have to say. At Content Marketing World …

Writing
Public Relations

Wool gathering, nest building, and massage chairs: Dan Tynan on CES 2018

Few people have a better perspective on CES than journalists, and one of the most insightful has always been Dan Tynan.<p>An award-winning writer, …