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PR trends always start with media trends. Watch what the media is doing and you’ll uncover opportunities for coverage. One of the biggest factors to watch is distribution -- where and how are publishers sharing their stories and where and how are those stories found? Will they be seen in search, social networks, inboxes -- or not seen at all, but heard? ...
PR trends always start with media trends. Watch what the media is doing and you’ll uncover opportunities for coverage.<p>One of the biggest factors to …Public Relations
Your company's news should always start with the facts. But every announcement should also be about why the facts matter. Ask yourself these …Marketing
Before I address the burning question in the headline, let’s rewind to the start of product awareness month for some context.<b>I kicked 2018 off with a</b> …Marketing
Earned media should be an integral part of any thought leadership program.<p>Yes, you should be creating content on your blog and social handles to …Public Relations
When some of the best storytellers in business, media, and literature take the stage, you listen to what they have to say. At Content Marketing World …Writing
Few people have a better perspective on CES than journalists, and one of the most insightful has always been Dan Tynan.<p>An award-winning writer, …