Mike Brown

37 Flips | 1 Magazine | 12 Following | @FlipsMikeBrown | Keep up with Mike Brown on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Mike Brown”

The Future Of Sales Requires Thinking Like Marketers

I might sound like a broken record when I say this, but I can’t stress enough that people aren’t buying the way they used to anymore. Forward-thinkers keep warning us that things are changing in the business world with the rise of the “empowered customer.” And a 2012 CEB study hammered home that …

Customer Experience

Demand Gen: It’s More than Marketing Automation

Chief Marketing Officers (CMOs), marketing leaders and media executives will invest $39B in media in 2015 and billions more on marketing technology …

60 Content Marketing Predictions for 2015

For the seventh consecutive year, I’m proud to announce our annual eBook of content marketing predictions (you can also view our forecasts for 2009, …

When it Comes to Engaging Customers, Instagram Beats Twitter

A new report shows how people respond to content on the social platforms.<p><i>Correction: An earlier version of this article identified Jan Rezab as the CEO and co-founder of Applovin. He holds those titles at Socialbakers.</i><p>Last week Instagram announced that it had reached 300 million active users, …

Ultimate Marketing Automation statistics overview | 2018 May

<b>Best-in-Class companies are 67% more likely to use a marketing automation platform</b>. – <i>Aberdeen Group</i> “State of Marketing Automation 2014: Processes …

How to Get Started With Digital Marketing

Wondering how to build a company presence online? An expert explains how to get started.<p>When business owners start trying to market online, many think a few tweets will build a loyal following. Unfortunately, according to marketing specialist Aaron Agius, to see results you need a strategy. Agius …

These 7 Mistakes Can Make Your Marketing Automation Investment Worthless

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you’re an entrepreneur, at some point you have to put on your “sales and marketing” hat. All good entrepreneurs are marketers, even if by default.<p>This doesn’t necessarily mean you’re the person executing the day-to-day marketing …

Marketing

Hubspot, Marketo, Pardot, Act-On, and Eloqua lead latest marketing automation market share numbers

Hubspot, Marketo, and Pardot are leading the latest marketing automation market share numbers from Datanyze, a big data analytics startup that spiders millions of websites for the software-as-service tools and technologies we use. Act-On and Eloqua close out the top five.<p>Interestingly, Hubspot …

Email marketing vs marketing automation: what’s the big diff?

<i>This sponsored post is produced by Marketo.</i><p>So, email marketing has been your steady go-to in order to communicate with prospects and maintain great relationships with current customers. It’s worked well enough till now. But what’s the difference between regular email marketing and marketing …

Every Social Media Measurement Metric You Should Know

Providing excellent customer service is one of the top priorities of a successful business. Companies like Zappos have famously built their entire strategy on striving to give customers an amazing experience. It was this single-minded focus that led Zappos to be one of the first retailers to use …

When do Startups Need Marketing Automation?

Marketing automation is an enticing and misleading phrase at the same time. Who doesn’t want some magical marketing machine that automatically brings …

7 Marketing Technologies Every Company Must Use

With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” Indeed, according to my research into 351 mid-market B2B companies, except for companies in …

Roundup: 11 B2B Marketing Reports and One Killer Infographic

While they would be nice to have, the Future of B2B Marketing involves more than science fiction inspired predictions about cranial implants and …

3 Ways to Optimize Your Marketing-Automation Systems

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Why do people stay up late watching infomercials? Aside from probable insomnia, they’re mesmerized by the idea that for just three easy payments of $19.99, they can buy solutions for all of their kitchen, bathroom or garden problems.<p>But …

Marketing

16 Quotes That Will Make You a Better Social Marketer

Social media marketing advice is as ubiquitous as the Kardashians. But there actually is some out that can make you a better marketer. Here's some of the most useful.<p>Over the years, I've read hundreds (maybe thousands) of articles about social media marketing best practices. Separating the wheat …

How To Force People To Do Anything (And Have Them Thank You For it)

Does someone in your life not want to do something? Do you not care, even the slightest bit, about their wishes? Here's how to force them to complete …

Executive Perspective: The Biggest Mistake a Marketing Automation User Can Make

We often use stats on our blog to back up our claims, and it’s not hard to do. There are a number of exciting trends developing in the marketing …

9 Must-Read Blogs (You Might Not Even Know About)

When you’re looking for industry news and best practices information, where do you turn?<p>If you’re like most marketers, the answer is <i>industry blogs.</i> …

Don't Pull an Urban Outfitters: Integrate Marketing With Strategy

Overly independent marketing staff and campaigns don't benefit brand or sales. Just consider the case of the Kent State sweatshirt.<p>It was only a couple of weeks ago when Zara proved that cultural illiteracy is bad business. The Spanish-based clothing and accessories brand released a kid's striped …

Marketing

New to Marketing Automation? Your First 5 Moves

First, the facts: marketing experts, analysts, and hands-on practitioners have now embraced marketing automation across industries. The benefits are …

Email Marketing and Marketing Automation: One Is Not Like the Other

We often run into the misperception that marketing automation is some sort of supercharged version of email marketing. "Why would we pay more for …

Study: Marketing automation lacks experienced users, demands more resources

Mid-sized B2B companies and corporations that use marketing automation platforms (MAPs) lack experienced users and underestimate the amount of resource needed to drive effective MAP adoption. Those are just two of the conclusions from SiriusDecisions‘ annual marketing automation report, which …