Mike Brown

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The Future Of Sales Requires Thinking Like Marketers

I might sound like a broken record when I say this, but I can’t stress enough that people aren’t buying the way they used to anymore. Forward-thinkers keep warning us that things are changing in the business world with the rise of the “empowered customer.” And a 2012 CEB study hammered home that …

Customer Experience

Demand Gen: It’s More than Marketing Automation

Chief Marketing Officers (CMOs), marketing leaders and media executives will invest $39B in media in 2015 and billions more on marketing technology …

Marketing

60 Content Marketing Predictions for 2015

For the seventh consecutive year, I’m proud to announce our annual eBook of content marketing predictions (you can also view our forecasts for 2009, …

When it Comes to Engaging Customers, Instagram Beats Twitter

A new report shows how people respond to content on the social platforms.<p><i>Correction: An earlier version of this article identified Jan Rezab as the CEO and co-founder of Applovin. He holds those titles at Socialbakers.</i><p>Last week Instagram announced that it had reached 300 million active users, …

Marketing

Ultimate Marketing Automation statistics overview | 2017 December

1. ADOPTION and MARKETGROWTH of MARKETING AUTOMATION<p>67% of Marketing Leaders currently use a Marketing Automation Platform. – <i>Salesforce</i> “State of …

Marketing

4 Traits You Need to See in Your Next Marketing Automation Hire

Share the post "4 Traits You Need to See in Your Next Marketing Automation Hire"<p>The Potential of Automation<p>30% of companies who have adopted …

4 Steps to Build A Successful Marketing Automation Program

I’m a big fan of marketing automation, don’t get me wrong. At Anvil, we champion the use of marketing automation, particularly to our B2B clients. …

These 7 Mistakes Can Make Your Marketing Automation Investment Worthless

6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you’re an entrepreneur, at some point you have to put on your “sales and marketing” hat. All good entrepreneurs are marketers, even if by default.<p>This doesn’t necessarily mean you’re the person executing the day-to-day …

Marketing

Hubspot, Marketo, Pardot, Act-On, and Eloqua lead latest marketing automation market share numbers

Hubspot, Marketo, and Pardot are leading the latest marketing automation market share numbers from Datanyze, a big data analytics startup that spiders millions of websites for the software-as-service tools and technologies we use. Act-On and Eloqua close out the top five.<p>Interestingly, Hubspot …

Email marketing vs marketing automation: what’s the big diff?

<i>This sponsored post is produced by Marketo.</i><p>So, email marketing has been your steady go-to in order to communicate with prospects and maintain great relationships with current customers. It’s worked well enough till now. But what’s the difference between regular email marketing and marketing …

Every Social Media Measurement Metric You Should Know

Providing excellent customer service is one of the top priorities of a successful business. Companies like Zappos have famously built their entire strategy on striving to give customers an amazing experience. It was this single-minded focus that led Zappos to be one of the first retailers to use …

How Deep Can Marketing Automation Go Into Your CRM?

Marketing automation platforms (MAPs) are enjoying a period of rapid adoption and are evolving into enterprise-class systems capable of driving a …

Marketing

Share of voice

Marketing Automation… How is share of voice changing?<p>In recent years we have seen a huge development within marketing automation. The market has …

Marketing

When do Startups Need Marketing Automation?

Marketing automation is an enticing and misleading phrase at the same time. Who doesn’t want some magical marketing machine that automatically brings …

7 Marketing Technologies Every Company Must Use

With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” Indeed, according to my research into 351 mid-market B2B companies, except for companies in …

Roundup: 11 B2B Marketing Reports and One Killer Infographic

While they would be nice to have, the Future of B2B Marketing involves more than science fiction inspired predictions about cranial implants and …

Adobe emerges as marketing cloud leader, beating out Salesforce, Oracle, IBM and more

Adobe has taken a lead in the fast-growing enterprise marketing software sector, according to a Forrester Research report to be published today.<p>Adobe has “distanced itself from the pack” of competitors, said the report, beating out Salesforce.com and six other vendors assessed by Forrester. The …

Interest In Marketing Automation Platforms Grows

Marketing automation has taken off, and a fair number of vendors continue to compete for clients.<p>According to a new report from TrustRadius, searches …

Marketing

3 Ways to Optimize Your Marketing-Automation Systems

CEO of LeadMD<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Why do people stay up late watching infomercials? Aside from probable insomnia, they’re mesmerized by the idea that for just three easy payments of $19.99, they can buy solutions for all of their kitchen, bathroom or garden …

Marketing

88% of Companies are Using Social Media for Marketing [STUDY]

Almost nine in 10 companies in the United States are using social media for marketing purposes, reveals a new study.<p><b>eMarketer</b> surveyed organisations …

16 Quotes That Will Make You a Better Social Marketer

Social media marketing advice is as ubiquitous as the Kardashians. But there actually is some out that can make you a better marketer. Here's some of the most useful.<p>Over the years, I've read hundreds (maybe thousands) of articles about social media marketing best practices. Separating the wheat …

Marketing

How To Force People To Do Anything (And Have Them Thank You For it)

Executive Perspective: The Biggest Mistake a Marketing Automation User Can Make

We often use stats on our blog to back up our claims, and it’s not hard to do. There are a number of exciting trends developing in the marketing …

9 Must-Read Blogs (You Might Not Even Know About)

When you’re looking for industry news and best practices information, where do you turn?<p>If you’re like most marketers, the answer is <i>industry blogs.</i> …

How to Fail with Marketing Automation

It never surprises me the way people think. Marketing minds have been preaching 1:1 marketing for years, yet businesses and marketers still can’t …

Marketing
Marketing

New to Marketing Automation? Your First 5 Moves

First, the facts: marketing experts, analysts, and hands-on practitioners have now embraced marketing automation across industries. The benefits are …

Email Marketing and Marketing Automation: One Is Not Like the Other

We often run into the misperception that marketing automation is some sort of supercharged version of email marketing. "Why would we pay more for …

Study: Marketing automation lacks experienced users, demands more resources

Mid-sized B2B companies and corporations that use marketing automation platforms (MAPs) lack experienced users and underestimate the amount of resource needed to drive effective MAP adoption. Those are just two of the conclusions from SiriusDecisions‘ annual marketing automation report, which …