FlipMarketer

823 Flips | 8 Magazines | 418 Likes | 488 Following | 11,147 Followers | @FlipMarketer | Flipboard's resource for marketers, communicators and brands. Discover magazines created by peers and read about news and trends in the industry. Tweet using #FlipMarketer to share your magazines.

In Flipboard, Some See a News Aggregator. I See the Future of Storytelling.

From the earliest days, Flipboard’s mission has been to inform and inspire the world through the power of great storytelling. It embodied the best of what the evolving internet had to offer: access, utility, and quality in one immersive experience. This new experience organized content in …

Public Relations

Budweiser China launches world cup collectible bottles

Budweiser China has released a collection of limited-edition World Cup beer bottles as part of the brand’s global sponsorship campaign.<p>The brand has …

FIFA World Cup

Adidas India celebrates team spirit with Fifa World Cup interactive billboard

Adidas India has launched an OOH campaign designed to create a buzz around the Fifa World Cup Russia 2018 and to create brand awareness about TelStar …

Nike China challenges cultural attitudes to children playing sports in new campaign

Nike challenges Chinese parents overprotective attitudes towards children playing sports in a bold advertising campaign.<p>The Don’t Call Me Precious …

Singaporean influencer sparks brand safety concerns after being exposed for editing stock photos

Two days after FMCG giant Unilever called for more improvement in the integrity, transparency and measurement of influencer marketing, a Singaporean …

Why Brand Safety Is Everything

The internet has undeniably built new ways for brands to communicate to audiences. With up to 1.2 zettabytes per year worth of internet traffic, companies such as Facebook, YouTube and Twitter are capitalizing on massive online reach and offering brands the option to advertise on their platform. …

Beyond Time Spent: Why Mindset Matters In Advertising

In a world saturated with content and technology, everyone is fighting for consumers’ time. The smartphone has arguably become the epicenter of this battle, and it’s been shown how some of our favorite apps were purposefully created to be as addictive as possible. For example, infinite scroll is …

Why brand safety is everything

The internet has undeniably built new ways for brands to communicate to audiences. With up to 1.2 zettabytes per year worth of internet traffic, …

Digital Advertising

Flipboard Deepens Editorial Collaborations in the UK

<i>New partnerships with leading publications creates an even richer range of curated UK‑specific content and new advertising opportunities for brands</i><p><b>London, UK, May 10, 2018—</b> Flipboard, a curated platform for people around the world, will increase the depth and breadth of original stories and curated …

What You Miss When Your Brand Blacklists News

I’m all for brand safety. I’m a long-suffering champion of the cause of context in an industry that seemingly believed all eyeballs were created equal, and I shaped my career around quality brands and environments, from Martha Stewart to Flipboard.<p>It’s clear that I’m no longer in the minority: …

BMW expands Accenture's remit, granting it global experiences account

BMW (and Mini) have expanded the role of agency partner Accenture to gear up its comms on digital platforms.<p>Taking on the global experience role, …

Infographic: What GDPR means for brands, publishers and users

The GDPR protects individuals’ data rights within the EU. Every business with a website or digital advertising campaign has obligations. For brands …

Google's removal of DoubleClick ID presents litany of issues for brands, agencies

The walls around Google's garden are about to get a lot taller.<p>That's because come May 25, when the European Union's Global Protection Data …

The 5 Best Stories I Read This Week: Ben Wasserman, Flipboard

<i>We at Flipboard are on a mission to inform and inspire the world. In light of that, we read a lot. In this ongoing series, our team shares the best things they’ve read recently—whether it made them smarter, challenged their perspective or just made them laugh when they really needed it—and explains</i> …

On Countering Bias—in People and Algorithms

<i>No system is foolproof but there are things that can be done to help</i><p>The process of producing, delivering and presenting articles to readers has always involved more people than just journalists. To scale, it has to.<p>At Flipboard, we deliver well over 100,000 stories per day—far too many for even an …

Machine Learning

‘Mature’ Irish digital advertising market nears half a billion euro

Despite slowing growth, online’s fortunes remain on separate path to traditional media<p>Thu, Apr 12, 2018, 06:00<p>Digital advertising revenues in the …

Digital Advertising

'A lot of people are going to be scrambling': Experts say too many brands are sleeping on Europe’s looming privacy law

GDPR is coming, and many big brands are treating it the same way college kids treat finals: I'll cram the night before.<p>Some are even acting as if the looming European consumer privacy law called General Data Protection Regulation (GDPR) doesn't even really apply to them. Regardless, GDPR goes into …

Privacy

Flipboard Among First to Implement IAB Tech Lab’s New Open Measurement SDK

“Stop grading your own homework!”<p>These words have been reverberating in the digital ad industry ever since Procter & Gamble Co.’s Marc Pritchard said them early last year. Pritchard was referring to the lack of third-party oversight on the performance and viewability of digital ads on social …