Fletcher Chase

7 Flips | 1 Magazine | 1 Like | @FletcherChase | Keep up with Fletcher Chase on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Fletcher Chase”

Social media brand personalities need careful crafting

Craft your brand's social personality and content with your audience in mind, warns new research from Social Sprout in which it is revealed that some …

Public Relations

The Opportunity of the 'Reset': How to Go Beyond Social Marketing to Effect Real Cultural Change

Change is hard for all of us. Including those working for change.Recent events in the United States and beyond have forced many of us to take a very …

Sustainability

4 Common Mistakes That Cripple Your Social Marketing Efforts

4 Common Mistakes That Cripple Your Social Marketing Efforts<p>http://ift.tt/2rv6WrZ<p>You’ve read the statistics. You’ve read personal case studies, and …

How social marketing is like day trading

The news drives the day for many people, and it is both good and bad. Sometimes the news is about brands themselves, but even if a story isn't of a …

Public Relations

Social Marketing: How to Use Social Media Platforms to Reach Customers

Are you ready to expand your audience and customer base? Want to learn how to leverage social media to benefit your small business?<br>[[ This is a …

Marketing

3 Simple, But Powerful, Ways to Use Instagram Hashtags for Social Marketing Campaigns

The branded hashtag acts as social proof that can get people to click the link in your Instagram bio to check out your site and see what you're all …

Marketing