Filippo Nicola Calicchia

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Storytelling: The New Strategic Imperative Of Business

Storytelling has become a top-of-mind issue in recent times, as technology has democratized the power to share our stories with the world. The fact that it continues to be a pressing issue in today’s age of collaborative commerce is no surprise. What is, however, is the attention it is finally …

Innovation

How to Power Up Your B2B Branding with Thought Leadership

What comes to mind when you hear the words ‘<i>thought leadership</i>’? Frankly, it’s all too easy to misunderstand the concept and how it could relate to …

Marketing

10 Marketing Tactics to Plan for in 2016 | Inc.com

With so many articles, guides, and research findings from companies about upcoming trends and best practices, it can be challenging for marketing leaders to sift through it all and determine what exactly their teams should really focus on. But as the CEO of a content marketing agency, I know that …

Marketing

New Study Suggests Stress Isn’t Bad For Your Health, Your Reaction To It Is | Men's Health

(For more cool science you can use—including 2,000+ simple ways to live a healthier, happier life—check out <i>The Better Man Project</i>.)<p>Heart rate variability is a measure of how much your heart rate fluctuates from beat to beat. (Your heart doesn’t pump steadily, like a metronome. The time between …

Past Behavior Does Not Determine Future Purchases

Ever wonder why after buying shoes online (or any other consumer goods), for the next few weeks or months, you can be sure to spot ads or promotions for those same shoes <i>on nearly every website you visit?</i> What’s more, you’ll see which shoes your Facebook friends bought, which shoes their friends …

Are Your Marketing Campaigns In Sync?

Five years ago, I, along with a friend, was conducting marketing workshops for start-ups and small-medium organizations as an extension of our …

Growth Marketing Consulting SaaS Companies & Startups

Any new or existing brand that wishes to have influence and staying power in today’s marketplace must consider running brand advocacy campaigns.These …

Why Businesspeople Should Join Book Clubs

One of my favorite regular activities is participating in a book club called Six Pillars, hosted by my friend Stan. Stan initiated the group several years ago to convene friends, diversify his own reading habits, and make new connections. Six Pillars is so named because each year we read six books …

The Art of the Interview

Job interviews can feel more like a stylized ritual than a normal conversation. <i>Esquire</i> writer and journalist <b>Cal Fussman</b>, who’s interviewed scores of people from Mikhail Gorbachev to Jeff Bezos to Dr. Dre, gives us his advice, from how to build trust with a subject to getting an honest answer to a …

How to Get Your Salespeople to Execute Your Strategy

Sales professionals make decisions every day about what prospects and customers they will be meeting with, what products or services they will highlight in their pitches, and even what elements of your value proposition they will emphasize. McKinsey & Co. research on B2B purchases indicates that …

3 Productivity Tips You Can Start Using Today

When a major product is about to launch or your team is scheduled to make an important presentation, it’s easy to ride the wave of deadline-induced adrenaline spikes and push yourself to work every waking moment. But of course that’s not sustainable, and we inevitably crash. So how can you make …

A Checklist for Making Faster, Better Decisions

Managers make about three billion decisions each year, and almost all of them can be made better. The stakes for doing so are real: decisions are the most powerful tool managers have for getting things done. Setting goals (another tool) is aspirational, but making decisions actually drives action. …

Why Your Late Twenties Is the Worst Time of Your Life

As you get older, it can be tough to remember what being in your twenties was really like. Not how it looks in your employees’ carefree Instagram photos or your own old photo albums (remember those?), but how it really felt in the moment.<p>Namely, being in your twenties is often confusing and lonely, …