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Sphericam 2, a new 360º video camera for virtual reality

Panorama photographer Jeffrey Martin has entered the 360-degree video camera race with his Sphericam 2 and launched a Kickstarter campaign to help develop it. Many who shoot high-resolution 360-degree video have relied on a set of six GoPro cameras clustered in a cube. Martin’s camera is a …

Facebook Explains How Its New 360-Degree Video Works

Oculus fans, take note!<p>Facebook and its virtual reality subsidiary Oculus are betting on the new 360-degree video format, which Facebook introduced into your News Feed last month.<p>Whether you're on desktop or mobile, if you're on Facebook and see one of these new 360-degree videos published by media …

Google tackles simple 360 content embeds with VR View, introduces Cardboard SDK for iOS

Virtual reality is great for gaming and movies, but when it comes to real-world use cases there’s still quite a bit of room for VR to prove itself.<p>Google is hoping to kickstart this process by making 360 VR content a bit more simple to implement and, in the process, way more spontaneous for users …

Virtual Reality

Apple shouldn’t wait any longer to show the world that it’s serious about AR

Give developers the tools they need this WWDC<p>By now, most smartphone users have experienced some form of augmented reality on their phones, whether they play <i>Pokémon Go</i>, use Snapchat, or actually remember the days of Yelp Monocle (from way back in <i>2009</i>). But for the people who make the apps, AR isn’t …

Augmented Reality

The Augmented World Expo proves AR isn’t ready for prime time, but it’s still pretty cool

Augmented reality (AR) and virtual reality (VR) are largely considered to be the next major computing platforms. AR might even one day replace the …

Augmented Reality

This company wants you to go on a virtual reality date because romance is dead

You can probably guess from the name that The League is a dating app with an unashamedly elitist bent. When you visit its homepage, it screams at you in big, block-capitals “ARE YOU TOLD YOUR STANDARDS ARE TOO HIGH? Keep them that way.”<p>There’s a clear message. If you’re bright and beautiful you …

Augmented reality will transform city life

It’s understandable to feel underwhelmed by augmented reality thus far; AR won’t really become interesting and practical in a mass market way until it can do more than just place 3D objects on tables. Despite this, AR is already changing our urban lives, even if the technology’s effects aren’t …

Google Maps

Virtual Reality is the Future of Marketing

Virtual Reality (VR) has taken a prominent place over the past few years redefining the way we are experiencing the things that we see. Technological …

4 Industries That Augmented Reality Will Take Over in 2018 | Inc.com

It seems like every week, the introduction of a new application or technology promises to revolutionize the world of digital experiences. Usually, the hype leads to applying technology in a way that amounts to nothing more than a marketing gimmick.<p>Among these technologies is Augmented Reality (AR), …

Augmented Reality

Virtual Reality Is Reshaping Medical Training and Treatment

Arthur C. Clarke, a British science fiction writer, is well known for once writing, “Any sufficiently advanced technology is indistinguishable from …

Medical Technology