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General Mills
Case Study: How Digital Demo Helped General Mills Introduce New Yogurt
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General Mills is upping its yogurt game.The food juggernaut's new dairy-free yogurt, released under the Oui by Yoplait brand, hit shelves at Sprouts …
September 8
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Consumer Tech
Impulse Purchases in 2020: How Is the Pandemic Influencing Shopper Habits?
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It's the little things.Who hasn't picked up a gadget that wasn't on the list, or snagged a well-deserved candy bar on the way out of the store?These …
August 27
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How to Scare Up Halloween Sales During a Pandemic [7 Tips]
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August 19
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2,000 Moms Share How School Plans Will Impact Back to School Purchases
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For many, including retailers and brands, the 2020 Back to School (BTS) season is surrounded by more question marks than a high school calculus …
July 31
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All-In on Self-Checkout? 20 Shoppers Try Walmart’s New Front-End Model
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“Necessity is the mother of invention,” they say.The coronavirus has retailers thinking long and hard about the necessity of safeguarding both …
July 15
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Watch: Moms Discuss Back to School Shopping Amid a Pandemic
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Back to School (BTS) shopping has always been fraught with challenge. Long lines. Rude shoppers. Out-of-stocks. Whiny kids. Just to name a few. But …
June 29