Felipe Garcia

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The Best Board Games for Every Holiday Situation

Board games are relatively trendy right now, though not the sorts that your parents had on the top shelf of the coat closet, like the interminable …

Board Games

Five Predictions About Banking’s Future

What does the future hold? As I referenced in an earlier article, I gave a presentation about the future of banking at Bank Director’s third annual …

Banking

5 Russian board games to try - Russia Beyond

Old Soviet movies feature numerous scenes of men in parks hunched over chessboards, and indeed classic board games like checkers, chess and dominos were incredibly popular in the Soviet Union. The first “Western-style” board games appeared in the Soviet Union in the 1980s. One of the most popular …

15 Percent of Big Banks Will Be Using Blockchain by 2017, Says IBM

Recent reports by IBM have revealed that by 2017, 15 percent of big banks worldwide and 14 percent of major financial institutions will be using …

8 Delightful Ways to Advance Customer Strategy with CRM and BI

Every business strives towards a particular outcome with significant, rewarding value. While developing a customer strategy, you need to frame your …

Customer Experience

SessionM Valued at $205 Million to Gain in Mobile Marketing

Serial entrepreneur Lars Albright is at it again, with his new startup raising $35 million to make good on its vision to become the Salesforce.com …

How To Write Like A Journalist To Be A Better Marketing Storyteller

Storytelling has become a buzzword in content marketing circles.<p>That’s because smart marketers know customers connect with narratives that place them …

7 Types of Push Notifications Users Actually Enjoy

Learn about the types of push notifications your users really want to see -- and how to optimize them.

Could blockchain technology solve streaming music’s payment rows?

Rethink Music study claims cryptocurrency system could help to ensure musicians get paid fairly and quickly for their work<p>The music industry should explore blockchain technology used in cryptocurrencies to ensure musicians are paid fairly for streams and sales of their work, according to a report …

Tech Investor Says Songwriters Are Being Deceived. A Publishing Executive Responds...

<i>The following guest post comes from David Israelite, CEO of the National Music Publishers’ Association (NMPA), a trade association representing</i> …

Scientists Just Created 'Neural Dust.' It Could Be the Biggest Breakthrough in Keeping You Healthy

New wireless sensors no bigger than dust could let thousands of people monitor and reclaim their health over time.<p>Wireless technology already lets people enjoy activities like listening to music, but now, scientists have created barely-there wireless sensors applicable to dozens of medical …

Breakthroughs

What Marketers Can Expect When They Use Marketing Automation

Marketing Automation. To some people that may mean 'cool marketing software' and for others it probably sounds like a crazy pyramid scheme. If you work in marketing chances are you've heard of marketing automation software (Marketo, HubSpot, Cision, Infusionsoft, Pardot, Polkadot... ok only 1 of …

The Pros and Cons to Freemium Pricing in Tech

It’s more than just a clever portmanteau: “Freemium” is a popular trend for tech software that’s been around for years, and it’s only been gathering …

Banana Splash lets anyone dive into mobile personalized marketing

Everyone seems to be talking about personalized marketing, and yet we know that very few people are doing it.<p>(How do we know? We have the data, of course.)<p>That’s partly because the tools that provide personalized marketing messages, ads, forms, and campaigns are difficult to use and costly to …

9 essential tech skills anyone interested in startups should learn

Every Boardgame We Saw at Gen Con 2016

<i>Earlier today we published Keith Law’s list of the best boardgames he saw at Gen Con 2016. Here’s a bullet-pointed rundown of every other game Law</i> …

Board Games

The Beginner’s Guide to Creating Effective Business Reports — SitePoint

As a freelancer, small business owner, or entrepreneur, you’re making important business decisions every week. You need to decide when to make a new …

Big data, no teenage dream - The Economist Intelligence Unit (EIU)

Businesses appear to be reaching a new developmental stage as they work to make smart use of big data—a kind of teenage chapter marked by excitement …

The crazy-effective 12-month digital marketing campaign schedule

Getting long-lasting results in digital marketing takes time. Columnist Stoney DeGeyter outlines his own successful process for an ongoing year-long …

Marketing

Seven Segmentation Mistakes That Will Cost Your Business Money

Most companies base their segmentation on available fields in their CRM, their clients' purchase history, or other digital behaviors identified …

10 Online Marketing Tools That’ll Accelerate Growth of a New Business

<i>Did you recently take the step of starting a new business?</i>As exciting as this may be, it’s only natural to feel a bit of fear in the early days. With …

Marketing

Mobile Messaging: How to Message Your Way to a More Meaningful Connection

We've all heard the misconception that communicating over text via mobile decreases the personal touch. But, quite to the contrary, it's actually an …

The top 10 strategies to turn data into actionable analytics

Leading digital analytics experts share how to effectively use data and analyticsThe number of data sources that are available is growing every day. …

5 Metrics to Calculate Customer Retention

<i>This column is by Francis Cyriac, marketer & customer engagement expert at Ameyo Emerge</i><p>Internet and technological developments have enabled millions …

Using Storytelling to Pitch Startups

<i>Co-written with Steven Bussard</i><p>Capturing an investor's interest and evoking his passion for one's venture is crucial to securing funding. So, how might startups improve their pitches to investors by using insights from using classical tried and true storytelling?<p>Studies at Copenhagen Business School …