Fernando Fernández

11 Flips | 1 Magazine | 8 Following | 1 Follower | @FdoFernandez | Keep up with Fernando Fernández on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Fernando Fernández”

Regular Exercise Is Part of Your Job

When we think about the value of exercise, we tend to focus on the physical benefits. Lower blood pressure, a healthier heart, a more attractive physique. But over the past decade, social scientists have quietly amassed compelling evidence suggesting that there is another, more immediate benefit of …

Why Your Team Needs Rookies

Hiring managers often view newcomers to their organizations as not only long-term assets but also short-term burdens: people who need to be inducted, trained, and given lighter loads as they get up to speed, inevitably slowing everyone else down.<p>But that doesn’t have to be the case. In my research …

5 Ways to Work from Home More Effectively

More people are foregoing a lengthy commute and working from home. Whether you are a full-time freelancer or the occasional telecommuter, working outside an office can be a challenge. What are the best ways to set yourself up for success? How do you stay focused and productive? And how do you keep …

Leading Change: Why Transformation Efforts Fail

Over the past decade, I have watched more than 100 companies try to remake themselves into significantly better competitors. They have included large organizations (Ford) and small ones (Landmark Communications), companies based in the United States (General Motors) and elsewhere (British Airways), …

7 Terrible Naming Mistakes Entrepreneurs Make

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Your company name will get used more and last longer than any other investment you make in your business. It’s important that you get it right the first time.<p>Here are some of the biggest naming mistakes I’ve seen entrepreneurs make and …

Why Your Current Social Media Strategy is Wrong

<i>Piers Cooper is CEO of Addvocate, a startup that created a platform to let brands harness the trust and breadth of the people who know their companies best.</i><p>Some of the biggest brands in the world are spending big bucks in the hope of turning paid likes and followers into measurable ROI. Guess what: …