Fazrie Permana

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Heineken’s new ad about political unity tries to succeed where Pepsi failed

Explainers<p>Politics & Policy<p>World<p>Culture<p>Science & Health<p>Identities<p>Energy & Environment<p>The Big Idea<p>Technology<p>Business & Finance<p>First Person<p>Video<p>Podcasts<p>✕<p>Reactions to the “Worlds Apart” ad campaign illustrate why political change takes more than sharing a drink.<p>By<p><b>Share</b> Heineken’s new ad about …

How Disruption Requires a Storyteller's Mind

When upsetting the status quo, remember that consumers are characters, and their settings are all the context you need.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Everyone wants to be disruptive, but like all buzzwords, it’s hard to not just upset the status quo, but also to be …

Innovation

Why our emotions are cultural – not built in at birth

There is no scientific evidence that we are hardwired with emotions, says Lisa Feldman Barrett. They develop as we grow<p>The time-honoured story of emotion goes something like this: we all have emotions built in from birth. They are distinct, recognisable phenomena inside us. When something happens …

The Best Way to Produce Great Ideas

Use time limits to your advantage.<p>This article is the first of a 3-part series where I will look at <i>scale</i>, <i>transparency</i> and <i>uncertainty</i>. These are 3 key determinants necessary to achieve a mindset that allows for more innovative flow in our work environments.<p>Ignite Philly is a festival of ideas (the …

Prototyping

20 Creative Ways to Use Social Media for Storytelling

Storytelling has always played a part in successful marketing.<p>Stories enable us to build personality and create a connection with consumers. But can …

Want to Have More Creative Breakthroughs? Redesign Your Day According to This Step-by-Step Guide

The authors of a new book on the art of breakthrough thinking explain how designing your day more thoughtfully can get your creative juices flowing.<p>You stare at a blank screen for what seems like hours, waiting for your brain to come up with a brilliant idea, and it never comes. There has to be a …

This short film has two endings (but it depends on your ears)

A short film called "Does Love Last Forever" is actually a hearing test in disguise. And unlike the end of "Lost In Translation," there's a good reason you might not be able to hear what gets said.<p>The film was produced by Cochlear, an Australian company that specializes in making hearing aid …

How Constraints Force Your Brain To Be More Creative

When we have less to work with, psychologists have found that we actually begin to see the world differently.<p>For decades, the dominant view among psychologists was that constraints served as a barrier to creativity. Anybody who spends a short time working under a confining bureaucracy, dealing with …