Fatima Arif

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This Korean Skin-Brightening Powder Is the Next Cult Product From Seoul

Truth be told, the Korean beauty world can make even a self-confessed skin-care maniac feel slightly jaded—when a new innovation hits shelves every other week, it takes a truly game-changing product to turn heads. Yet that’s exactly what happened last month when I first heard about a new form of …

Skin Care

17 Life-Changing Beauty Products That Are Worth The Investment

For when dupes just don't cut it.

17 Charts That'll Make Buying Makeup So Much Easier

Makeup 101.

Paramount Pictures

7 DIY Beauty Tips That'll Change Your Skin

The DIY skin care *queen* spills her secrets.

Skin Care

Women spend 35 minutes a week taking selfies - here's how to halve that time

Taking a selfie used to be something you’d expect a teenage fashion and beauty blogger to do, but a new study has found women between 18 and 35 are getting in on the action. According to Voucher Codes Pro, 21 selfies is the weekly average, which amounts to over a 1000 every year. While 29 percent …


New Year, New Makeup Drawer! 20 Beauty Products You Need in 2017

It’s time to throw out your old makeup and invest in these newbies.<p>Confession: I’m something of a hoarder when it comes to beauty products. The …

8 Tinted Moisturizers That'll Help You Scam the No-Makeup Makeup Look

You got this.<p>There are two types of makeup-wearing women in the world: the kind who want a full-on, Instagram-ready face beat and the kind who want to look like they're not wearing a scrap of foundation (but totally are). If you're Team 2, a tinted moisturizer is essential. It'll not only give you …

Skin Care

The Best Liquid Foundations, According to Reddit (and Allure Editors)

Thanks to new advances in the beauty market we can now find foundation formulas in all forms, including cushions and sprays. However, a good liquid foundation will always be my go-to. There's something so satisfying about the way a liquid formula blends seamlessly onto your skin, and provides an …

We're going to look camera ready with theBalm Cosmetics' new PhotoBalm foundation powders

Now that the weather is warming up, the harsh winter weather is being banished from drying our poor faces. It’s the perfect time to try out a powder …


Why Everyone's Obsessing Over This New Magical Purple Primer

No more bad face days.<p>Over the past year, color-changing (all hail, green blush) and color-correcting innovations have been shaking up the beauty aisles. A new launch that teams both of these phenomenons together is Becca's new First Light Priming Filter, which just happens to be a dawn-inspired …


The Milk Makeup Blur Stick Made My No-Makeup Makeup Dreams Come True

As an unapologetic beauty enthusiast (fine, hoarder), you'd think I'd be someone who wears a full face of makeup every day, but that's honestly not my style—who has the time? And while I do love a good full-coverage look every now and then, I prefer to save certain products, like foundation, for …

MAC Just Dropped The Coolest Collection We’ve Seen In Years

From the philanthropic Viva Glam initiative to the consistently sold-out collaborations with our favorite celebs, there are quite a few things that …