Avatar - Akin Adesola
Akin Adesolaadded this to MyMarketingMag
Why Yahoo’s “30 Logos In 30 Days” Campaign Is Actually Brilliant Rebranding

Why Yahoo’s “30 Logos In 30 Days” Campaign Is Actually Brilliant Rebranding

Fast Company - Miles Kohrman

Yahoo’s new logo play is not a gimmicky marketing stunt, argues the author, but a clever, innovative, data-driven rebranding, utilizing a large-scale A/B test to find the best look possible. Yahoo recently announced it’s getting a new logo. New CEO, new direction, new brand–makes sense. The question …

View on fastcompany.com