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Why Facebook Paid $16 Billion For An Ugly, Primitive App

Why Facebook Paid $16 Billion For An Ugly, Primitive App

Fast Company - Dan Nosowitz

The answer lies partly in design, but not in the way you might think. Facebook agreed to pay some $16 billion for an app called WhatsApp this week, leading to widespread confusion and surprise among analysts (Forbes called it a “stunner,” Reuters a “shocker”). Why would Facebook pay what is, …

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