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What Makes Uber Run

What Makes Uber Run

Fast Company - By Max Chafkin

The transportation service has become a global brand, an economic force, and a cultural lightning rod. Jordan Kretchmer remembers what Travis Kalanick was like before Uber was Uber. Kretchmer was a 25-year-old college dropout with a lot of ideas, and Kalanick had even more. He was in his early …

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