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Welcome To Futurecraft, Adidas’s Big Step Into Design Innovation

Welcome To Futurecraft, Adidas’s Big Step Into Design Innovation

Fast Company - By Adrian Covert

The internal unit is aiming to collaborate with outside designers by giving them access to new technologies like 3-D-printed soles. The all-white upper of the shoe I’m looking at doesn’t seem terribly different from the well-regarded Ultra Boost silhouette–a quick comparison suggests they’re nearly …

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