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We Studied Brands Around The World. What Consumers Want Isn’t What You Think
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We Studied Brands Around The World. What Consumers Want Isn’t What You Think

Fast Company - Suzanne LaBarre

We asked more than 5,000 people to tell us about the brands they sought out, then we analyzed what those brands did. The results were surprisingly consistent. Traditional advertising went after “share of mind”–the idea was to get you to associate a brand with a single idea, a single emotion. Volvo: …

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