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To Create The Future Of Brand Identity, Ideo Looks Inward

To Create The Future Of Brand Identity, Ideo Looks Inward

Fast Company - By Kyle VanHemert

The trailblazing firm is knee deep in a massive, all-hands project to rebrand itself–and it’s doing it in public. On March 25, the designers at each of Ideo’s 11 international offices put their other projects aside and spent the day thinking about Ideo. The aim was to brainstorm a new identity …

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