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The Future Of Shopping: Shelves That Track The Age And Gender Of Passing Customers

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The Future Of Shopping: Shelves That Track The Age And Gender Of Passing Customers

Fast Company - Neal Ungerleider

The ultimate in creepy-yet-inevitable marketing tech has arrived: supermarket shelves that track the age and gender of passing customers. Supermarket giant Mondelez International, whose portfolio includes iconic brands like Chips Ahoy, Ritz, and Nabisco, is now testing shelves with integrated …

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