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The disturbing truth behind Apple’s bad iPhone news

The disturbing truth behind Apple’s bad iPhone news

Fast Company - By Mark Sullivan

Hint: It’s not about price, nor is it (all) about China. On Wednesday, Apple announced it would miss its holiday quarter revenue projection by $5 billion. And it did it in grand style. The company hadn’t halted trading on its stock since 2002. The event had the feeling of some kind of reckoning, …

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