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Starbucks Reinvents The Coffee Cup

Starbucks Reinvents The Coffee Cup

Fast Company - Margaret Rhodes

The coffee brand abandons its ubiquitous paper cup for a new, highly styled version aimed at tea drinkers. Last week on the Upper East Side of New York, Starbucks unveiled its newest outpost, Teavana. Unlike the company’s other 13,000+ stores, Teavana will only carry tea and it will be served in a …

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