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Leadership
Should Your Brand Lead With Its Values?

Should Your Brand Lead With Its Values?

Fast Company - Morgan Clendaniel

This story reflects the views of this author but not necessarily the editorial position of Fast Company. There’s a way of being in the world that’s “all things to all people.” When a person is said to be that way, it’s not typically a flattering analysis. But many—maybe most—companies adopt that way …

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