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Retailers, Take Note: Young Shoppers Don’t Care About Owning Your Stuff

Generation X

Retailers, Take Note: Young Shoppers Don’t Care About Owning Your Stuff

Fast Company - By Lee Peterson

Unlike Boomers and GenX consumers, millenials have a different understanding of possessions. A new report reveals how “instant ownership” is losing out to the “unlimited options” of online shopping. A quarter century ago, Russell Belk introduced the concept of the extended self in a paper published …

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