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Insights From A Future Harvard Business School Case Study, Before It’s Taught At Harvard

Insights From A Future Harvard Business School Case Study, Before It’s Taught At Harvard

Fast Company - By Kaihan Krippendorff

What two economics professors and a coffee farmer teach us about innovation, and rescuing a missed opportunity. In 1977, two professors, John Panzar and Robert Willig, introduced a term that would redirect how and where companies look for strategic innovation: economies of scope. Until that time, …

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