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How Much Does Color Define A Logo?

How Much Does Color Define A Logo?

Fast Company - Carey Dunne

Graphic designer Paula Rupolo swapped the colors of competing brands’ logos. Blue Coke, anyone? Seeing a logo that’s been in your life for years all-of-a-sudden rendered in different colors can be as jarring as a friend’s sudden dye job. They just don’t look like themselves. And if they just don’t …

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