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How Ford’s New CEO Plans To Beat Tesla, Uber, And Google

How Ford’s New CEO Plans To Beat Tesla, Uber, And Google

Fast Company - By Katharine Schwab

Jim Hackett was raised on Ideo’s brand of design thinking. Can he use it to save the 114-year-old automotive giant? In April 2017, the Ford Motor Company–114 years old, the second largest carmaker in the country behind General Motors, a stalwart of American manufacturing–was suddenly worth less than …

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