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Hey, Designers: Stop Trying To Be So Damned Clever

Hey, Designers: Stop Trying To Be So Damned Clever

Fast Company - Randy J Hunt

Clever is nice, but effective interfaces matter more. Here, Etsy’s Creative Director Randy J. Hunt explains why. In every Web product you create, you should prioritize effective over clever. As you probably already know, sometimes the equation gets reversed. During the design process, you can easily …

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