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Funny Or Why? 5 Ways Your Brand Can Culture-Jack The Right Way

Funny Or Why? 5 Ways Your Brand Can Culture-Jack The Right Way

Fast Company - By Michele Cuthbert

Using social media to capitalize on current events is risky business. But if done correctly, the payoff can be huge and provide a brilliant bump for your brand. Earlier this year, we saw a new trend in advertising arrive: “culture-jacking.” Oreo put this term on the table during the third quarter of …

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