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Ford’s Quest To Remake Itself Into A Master Of UX

Ford’s Quest To Remake Itself Into A Master Of UX

Fast Company - Cliff Kuang

After decades as an engineering-led company, Ford is now trying to see its cars through customers’ eyes. It has a long road ahead. The most annoying thing about aging 30 years in 15 minutes was the crook in my spine and the sag in my shoulders. It felt like being stuffed into some smaller version of …

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