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Coca-Cola Unifies Its Brand Worldwide With New Design Language

Coca-Cola Unifies Its Brand Worldwide With New Design Language

Fast Company - Mark Wilson

Now, Coca-Cola, Diet Coke, Coke Zero, and Coke Life will have the same retro look. Last night in Mexico City, Coca-Cola revealed the final act in a year long “One Brand” unification strategy. It’s Coke’s new packaging. Now Coca-Cola, Diet Coke, Coke Zero, and Coke Life will share a single branded …

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