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Chevrolet is the latest brand to underestimate people’s appetite for truth

Chevrolet is the latest brand to underestimate people’s appetite for truth

Fast Company - Jeff Beer

The brand has pulled a new ad after its claim of being more reliable than Honda, Toyota, and Ford was challenged. Whether you love, hate, or ignore Chevy’s long-running “Real People, Not Actors” campaign, it’s been an effective way for the company to address misconceptions about its product and …

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