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Cashmere sheets are Brooklinen’s new secret weapon in the sleep wars

Cashmere sheets are Brooklinen’s new secret weapon in the sleep wars

Fast Company - By Elizabeth Segran

Bedsheet brands are fighting hard to get in bed with you. The market for direct-to-consumer bedsheet startups is getting crowded, with companies like Brooklinen, Parachute, Boll & Branch, and 10 Grove all vying to sell you high-quality sheets at affordable prices. And to stand out, brands are …

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