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Build A Movement, Not A Campaign, And You’ll Ignite Passion In Your Brand’s True Believers

Build A Movement, Not A Campaign, And You’ll Ignite Passion In Your Brand’s True Believers

Fast Company - By Ekaterina Walter

Know your influencers from your advocates. And engage them. Here’s why–and how. There’s an ongoing debate as to whether it is better to use influencers or advocates in your brand’s marketing campaigns. Before we join the discussion, we had better be clear what the differences are between these two …

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