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British industry watchdog bans sexist stereotypes in advertising

British industry watchdog bans sexist stereotypes in advertising

Fast Company - Jeff Beer

A new Advertising Standards Association code reflects what smart brands already know: Sexism doesn’t (and shouldn’t) sell. The dopey dad who doesn’t know how to change a diaper. The stressed out mom, cleaning the house while her husband does anything else. The soap that will definitely (maybe?) get …

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